Privacy Policy

Last Updated: May 28, 2025

This Privacy Policy explains how Ivy Lane Studios LLC ("we", "us", or "our") collects, uses, and protects your information when you use our interior design AI app (the "App").

By using the App, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect the following types of information:

a. Photos or Videos

• Purpose: Users upload room images to receive design mockups.
  
  

• Storage: Uploaded photos are stored temporarily (up to 30 days) and deleted thereafter.
  
  

• Mockups generated are stored indefinitely.
  
  

b. Other User Content

• Includes any notes or preferences users add for their room designs.
  
  

c. Identifiers

• User ID: Anonymous identifiers via Firebase.
  
  

• Device ID: For analytics and crash reporting.
  
  

d. Usage Data

• Product Interaction: Clicks, feature use, and session duration.
  
  

• Advertising Data: Device signals and interaction data for marketing purposes.
  
  

• Crash and Performance Data: Collected to improve app stability and performance.
  
  

2. How We Use Your Information

We use the information we collect to:

• Generate and deliver personalized interior design mockups.
  
  

• Improve the app’s performance and usability.
  
  

• Analyze usage trends and user behavior.
  
  

• Support marketing and advertising activities.
  
  

3. Data Sharing

We may share certain information with trusted third parties to help us operate, analyze, and market the App. This includes:

• Analytics and Attribution: Appsflyer collects app usage and device identifiers to attribute app installs and measure ad campaign performance.
  
  

• Advertising Networks: In-app activity may be shared via Appsflyer with third-party networks such as:
  
  

  • TikTok
    
    

  • Meta (Facebook/Instagram)
    
    

  • Google Ads
    
    

This data may be used to personalize ads or to measure their effectiveness. No photos or personal messages are shared with these networks.

We do not sell your personal information.

4. Data Retention

• Photos: Deleted after 30 days.
  
  

• Mockups: Stored indefinitely to allow users to revisit or download.
  
  

• Other Data: Retained as long as necessary for business and legal purposes.
  
  

5. User Rights

If you are located in the EU or California, you have the right to:

• Access, correct, or delete your personal data
  
  

• Opt out of the use of your data for advertising or analytics purposes
  
  

To request access or opt out, contact us at: privacy@ivylanestudios.com

6. Security

We follow standard industry practices to protect your information, including encrypted connections and secure cloud storage.

7. Children’s Privacy

Our App is not intended for children under 13, and we do not knowingly collect personal information from them.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted in-app or on our website with an updated effective date.

9. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at:

Ivy Lane Studios LLC
24 W Railroad Ave #311
Tenafly, NJ 07670
Email: privacy@ivylanestudios.com