AuricWeft
AuricWeft
Digital Marketing,Graphic Desing,Video Edit & Team Leader
Digital Marketing,Graphic Desing,Video Edit & Team Leader
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Free Social Media Content Calendar Template on First Project
How I Drive Growth at Auricweft
Digital Marketing & Team Lead at Auricweft – Fashion Brand Marketing Experience
Digital Marketing & Team Lead at Auricweft – Fashion Brand Marketing Experience
Working as a Digital Marketing Specialist and Team Lead at Auricweft, the first emerging fashion brand from Kolkata, India, has given me hands-on experience in brand building, performance marketing, and e-commerce growth strategy within the competitive fashion industry.
At Auricweft, I managed and executed complete digital marketing strategies focused on increasing website traffic, online sales, brand awareness, lead generation, and customer acquisition.
🚀 Core Expertise & High-Impact Experience
🚀 Core Expertise & High-Impact Experience
1️⃣ Brand Building & Online Presence
1️⃣ Brand Building & Online Presence
I played a key role in developing Auricweft’s digital brand identity, using:
Search Engine Optimization (SEO)
Social Media Marketing (SMM)
Content Marketing Strategy
Instagram Marketing & Facebook Marketing
E-commerce Branding
This helped strengthen online visibility, organic reach, and audience engagement.
2️⃣ Performance Marketing & Paid Advertising
2️⃣ Performance Marketing & Paid Advertising
Executed and optimized:
Google Ads (PPC Advertising)
Meta Ads (Facebook & Instagram Ads)
Conversion Rate Optimization (CRO)
Retargeting Campaigns
Sales Funnel Optimization
Focused on improving:
Return on Ad Spend (ROAS)
Cost Per Click (CPC)
Cost Per Acquisition (CPA)
Overall ROI in digital marketing campaigns
3️⃣ SEO & Organic Growth Strategy
3️⃣ SEO & Organic Growth Strategy
Worked on:
On-Page SEO
Technical SEO
Keyword Research
Competitor Analysis
Link Building Strategy
Local SEO Optimization
This improved Google search rankings, organic traffic growth, and search engine visibility.
4️⃣ Social Media Growth & Engagement
4️⃣ Social Media Growth & Engagement
Developed data-driven strategies for:
Instagram Growth
Social Media Branding
Audience Targeting
Influencer Marketing
Content Calendar Planning
Focused on increasing engagement rate, follower growth, and brand loyalty.
5️⃣ Leadership & Team Management
5️⃣ Leadership & Team Management
As a Team Lead, I managed:
Graphic Designers
Content Creators
Ad Campaign Managers
Ensuring smooth execution of digital marketing campaigns, online promotions, and e-commerce sales strategies.
Result-Oriented Digital Marketing Approach
Result-Oriented Digital Marketing Approach
Working at Auricweft strengthened my ability to combine:
✔ SEO Optimization
✔ Social Media Marketing
✔ Performance Marketing
✔ Google Ads & Meta Ads
✔ E-commerce Marketing Strategy
✔ Data Analytics & Marketing Automation
to drive measurable business growth, online revenue generation, and brand scalability.
Premium Minimal T-Shirts by Auricweft
Auricweft Comic Drip Collection
Lines of Thought – Minimal Art Tee
Urban Smoke
Digital marketing is not about posting content.
Digital marketing is not about posting content.
It’s about understanding audience psychology, building systems, and creating growth engines that convert attention into revenue.
It’s about understanding audience psychology, building systems, and creating growth engines that convert attention into revenue.
28 days, our combined paid and organic social media marketing strategy generated 170.9K Facebook views, significantly increasing overall reach, brand awareness, and audience engagement.
While paid ads supported performance spikes, the primary focus remained on organic reach growth, content marketing strategy, and social media optimization. Through consistent posting, audience targeting, and engagement-driven content, we strengthened long-term digital marketing performance, online visibility, and brand growth.
This result highlights the power of combining organic social media marketing, performance marketing, and Facebook marketing strategy to drive sustainable business growth.
With only 5 video posts, the content generated impressive engagement, crossing thousands of views including 2.8K, 2.7K, 1.8K+ and 900+ views per video. This proves the strength of a focused organic social media marketing strategy driven by quality content rather than volume.
Through strategic content marketing, Instagram marketing, Facebook marketing, and audience targeting, we maximized organic reach, brand awareness, and engagement rate without relying heavily on paid ads.
This performance highlights the power of digital marketing strategy, short-form video marketing, and social media optimization in building strong online visibility and sustainable brand growth
Customer Testimonial
As part of our offline collaboration with Powerhouse Gym, we focused on building strong local brand visibility through strategic on-ground promotion and digital amplification.
This collaboration helped strengthen community engagement while aligning the brand with a fitness-driven audience. By combining offline marketing, influencer presence, and social media marketing strategy, we were able to create authentic brand awareness and organic engagement.
The partnership reflects the impact of integrating offline branding, performance marketing, and content creation to drive real audience connection and measurable digital growth.
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