DEBMALYA DAS

Digital Marketing Strategy & Execution

In Digital Marketing, I focus on building data-driven strategies that generate real business growth, not just vanity metrics. My work begins with deep market research, competitor analysis, and audience segmentation to understand customer intent and buying behavior. Based on these insights, I create structured digital marketing campaigns that combine SEO optimization, content marketing, social media marketing, and performance advertising.

I specialize in Search Engine Optimization (SEO), Social Media Marketing (SMM), Content Strategy, Performance Marketing, Lead Generation, and Brand Positioning. Every campaign is optimized for high-intent keywords, organic traffic growth, and improved search engine rankings. From on-page SEO and keyword research to technical SEO and conversion-focused landing pages, I ensure maximum online visibility.

How I Work

✔ Conduct keyword research using high search volume and low competition terms
✔ Optimize website structure for better Google ranking
✔ Implement content marketing strategies to increase organic traffic
✔ Run targeted Facebook Ads, Instagram Ads, and Google Ads campaigns
✔ Analyze audience insights and engagement behavior
✔ Improve conversion rate optimization (CRO)
✔ Track campaign performance using analytics tools

To measure real impact, I track the most important digital marketing KPIs:

• Organic Traffic Growth

• Conversion Rate

• Click-Through Rate (CTR)

• Cost Per Click (CPC)

• Cost Per Acquisition (CPA)

• Return on Investment (ROI)

• Engagement Rate

• Impressions & Reach

• Bounce Rate

• Customer Acquisition Cost (CAC)

• Lead Generation Quality

E-Commerce Strategy & Execution 

In E-Commerce, I focus on building scalable, profit-driven strategies that increase sales, improve conversion rates, and strengthen brand positioning in competitive marketplaces. My process begins with in-depth product research, competitor analysis, pricing strategy evaluation, and customer behavior understanding to identify high-demand opportunities.

Based on data insights, I create structured e-commerce growth strategies that combine marketplace optimization, conversion rate optimization (CRO), performance advertising, and customer retention marketing. The goal is not just traffic — but profitable revenue growth and sustainable brand expansion.

I specialize in Amazon listing optimization, product SEO, A+ content strategy, storefront development, paid advertising (Amazon PPC & Meta Ads), inventory planning, and sales funnel optimization. From keyword-rich product titles and bullet points to high-converting product descriptions and backend search term optimization, every element is designed to improve visibility and boost sales performance.

How I Work

✔ Conduct product and competitor research to identify market gaps
✔ Optimize product listings with high search volume keywords
✔ Improve product titles, bullet points, and A+ content for better conversion
✔ Run and manage Amazon PPC campaigns for maximum ROI
✔ Implement pricing and discount strategies to increase sales velocity
✔ Monitor inventory health and avoid stock-out issues
✔ Analyze customer reviews to improve product positioning
✔ Track advertising performance and optimize bidding strategy
✔ Focus on customer retention and repeat purchase strategy

Key E-Commerce Metrics I Focus On

✔To measure real business impact, I track the most important e-commerce KPIs:

✔Sales Revenue Growth

✔Conversion Rate

✔Click-Through Rate (CTR)

✔Advertising Cost of Sales (ACoS)

✔Return on Ad Spend (ROAS)

✔Average Order Value (AOV)

✔Customer Acquisition Cost (CAC)

✔Inventory Turnover Rate

✔Organic Ranking Position

✔Cart Abandonment Rate

✔Customer Lifetime Value (CLV)

Video Editing Strategy & Execution

In Video Editing, I focus on creating high-impact, engaging, and conversion-driven video content that captures attention within the first few seconds. My process begins with understanding the target audience, platform requirements, brand voice, and campaign objectives. Every video is structured not just for visuals, but for storytelling, retention, and performance.

I specialize in short-form video editing (Reels, Shorts, TikTok), promotional videos, product videos, ad creatives, corporate edits, motion graphics, and social media content. Each video is optimized with strong hooks, smooth transitions, dynamic captions, background music synchronization, and clear call-to-action placement to maximize viewer engagement.

From raw footage to final export, I ensure that every frame supports brand positioning and marketing goals.

How I Work

✔ Analyze audience behavior and platform trends
✔ Create strong hooks within the first 3–5 seconds
✔ Maintain fast-paced, engaging editing style
✔ Add captions and motion graphics for better retention
✔ Optimize videos for Instagram, YouTube, Facebook, and ads
✔ Focus on storytelling structure (Hook – Value – CTA)
✔ Enhance audio clarity and background music balance
✔ Ensure high-resolution output with platform-specific formatting

Graphic Design Strategy & Execution

In Graphic Design, I focus on creating visually compelling and brand-focused designs that communicate clear messages and drive audience engagement. My approach begins with understanding the brand identity, target audience, market positioning, and campaign objective. Every design is not just about aesthetics — it is about strategy, clarity, and impact.

I specialize in social media creatives, ad creatives, brand identity design, marketing banners, product visuals, carousel posts, thumbnails, and promotional graphics. Each design is aligned with branding guidelines, color psychology, typography balance, and visual hierarchy to ensure strong brand recall and professional presentation.

From concept development to final execution, I ensure that every visual element supports marketing goals, improves engagement rate, and strengthens brand credibility.

How I Work

✔ Understand brand tone, target audience, and campaign goal
✔ Research competitor design trends and market standards
✔ Create visually balanced layouts with strong typography
✔ Apply color psychology for better emotional connection
✔ Design high-converting ad creatives and social media posts
✔ Optimize visuals for different platforms (Instagram, Facebook, Amazon, Website)
✔ Maintain brand consistency across all creative materials