Marketing Competition

Overview

Impress professional marketing experts with a video presentation that generates excitement about your team, the American Rocketry Challenge, and aerospace and space exploration.

Requirements

There are only four requirements for your video:

• The video must be made entirely by the student team members.

• Your video must be between 30 and 120 seconds in length.

• Your video must be shot in at least 720p.

• You must upload your video to YouTube or Vimeo and provide an active link.

Beyond that, it’s all up to your team!

Scoring

Videos will be scored based on the following categories:

1. Strength of Message (50 points)

2. Creativity (30 points)

3. Editing and Technical Skills (20 points)

Each category will be scored between one and five, and those ratings will be used to assign the video a total

score out of a possible 100 points. For more detail on these categories, see our scoring rubric below.

Bonus Points

Teams can earn up to 50 bonus points by performing the activities listed below, or others that fall into our

three categories of engaging: (1) the media, (2) your community, and (3) your peers. Each activity is worth a

different amount of points depending on its category, and they can be repeated multiple times for additional

points.

Engaging the Media (10 Points Each)

• Get your team featured in your local newspaper

• Get your team featured by your local TV station

Engaging your Community (5 Points Each)

• Host or attend an event to teach others about rocketry

• These can be virtual or held prior to any relevant quarantine orders

• Create a short video to teach others about a specific aspect of rocketry

• Invite and have other schools attend a launch, but only if this activity occurred before the suspension of qualification flights

• Post photos and videos on social media tagging American Rocketry Challenge sponsors located near your school to show off your hard work this year

Engaging your Peers (2 Points Each)

• Design a poster promoting your team and display it in your school, again, only if this activity occurred before the suspension of qualification flights

• Get featured in your school newspaper

• Create a short vlog describing how your team is maintaining a sense of community despite having to study remotely

• Write a song or poem inspired by your team’s experience with rocketry this year and record you or your team performing it