Embedded Files
Visual identities
Visual identities
Paul Powell
Investment consultant and strategist. Produced branding and corresponding brochures, social media templates, and brand guidelines.
Yard Sharks
Local landscaping business. New brand identity created.
WILI 1400 AM
Rebranded local AM radio station.
The Mixing Bowl Cupcakery
Local bakery visual identity.
Hot Seal Crack Filling
Large-scale manufacturer of DIY product for homeowners to patch driveways. Rebranded new identity.
Rodeo Drive Tanning Salon
Provided brand identity along with signage, business cards, flyers, and other collateral to local tanning salon
Postcards
Postcards
Prudential Retirement
Materials promoting attendance for a sales event.
Open Hearth
Mailer for non-profit organization's annual gala fundraiser.
Brochures
Brochures
Prudential Retirement
Industry-specific brochures for use in sales meetings.
Prudential Retirement
Custom brochure used when bidding on the Commonwealth of Pennsylvania retirement plan.
Welvie
Word document template for the sales team to create custom proposals for potential clients.
The Bard Group
Full set of materials for consultant business, including brand guidelines, templates, and curriculum document.
Envolve PeopleCare
Ebook of care management predictions for 2016 and a white paper highlighting the benefits of the diabetes condition management program.
Reporting
Reporting
Paradigm
Website and SEO reporting dashboard built for real-time month-over-month reporting in Looker Studio.
Welvie
Client reporting dashboard built for quarterly reporting in PowerPoint.
Paradigm
Internal communications annual reporting samples. Year-over-year reporting on emails, videos, intranet, town halls, and more.
Envolve PeopleCare
Health plan reporting for the full scope of Envolve PeopleCare services.
Process documents
Process documents
Documentation for the internal process of business card ordering and roles and responsibilities.
Process for utilizing the agency of record for creative requests.
Full end-to-end record of how to use Pardot (Salesforce Marketing Cloud) to send emails.
Tip sheet for employees who may be asked to participate in a podcast.
"How to" document for utilizing pre-designed Outlook drafts for sales and client-facing teams.
How to submit videos from your phone (iPhone and Android) for marketing and communications needs.
How to record and submit videos using the Windows camera app.
How to set up and launch breakout rooms and polls in Zoom meetings.
Strategy development
Strategy development
Analytics Strategy
Strategy for continued evolution of the marketing analytics and reporting function.
Competitive Analysis
Competitive analysis of primary competitors' web presence and takeaways.
Comms and Operations
Strategic direction for communications function and marketing operations.
Video
Video
Paradigm
Directed, scripted questions, produced, edited, and distributed video.
Paradigm
Produced and edited introduction animation for pre-roll videos.
KC of CA - Ballard Brothers - V3.mp4Kids' Chance of CA
Edited and produced video for Kids' Chance of California promotional video.
Jean Paltzer WCW Promo - captions v3.mp4Paradigm
Promotional video for social channels.
Cathy Harthman - HLTH - Audiogram v2.mp4Paradigm
Audiogram used on social to promote attendance at HLTH conference.
Sara Soltis - Audiogram - 08.mp4Paradigm
Audiogram promoting case management at Paradigm.
DYK-Samples.mp4Paradigm
Did You Know video series for internal communications and employee engagement. (Sample video)
NDEAM 2025 - Emma Schedler - social clip - captions.mp4Paradigm
National Disability Employment Awareness Month video for social media.
Being_of_service.mp4Master Your Universe
Weekly video series for consulting business tips for professional audience.
2023 EE App Week - Jim Frerking.mp4Paradigm
Employee engagement week video for internal communications.
cool_screen_left.mp4Prudential Retirement
Animation for sales meeting for MTA.
MTA_Right_Direction.mp4Prudential Retirement
Animation for series of video screens in client center for site visits.
Presentations
Presentations
Employee experience slides to explain how a series of products worked together to create a journey.
Keynote presentation on humanizing executive leadership communications. Developed and delivered by me at virtual and in-person conferences.
Employee engagement program, including branding, program design, and execution.
Dominick Quartuccio
Keynote presentation developed with interactivity, animations, and transitions.
The Bard Group
Keynote presentation for the Bard Group's corporate consulting business.
Sales support
Sales support
Envolve PeopleCare
Buyer persona development, buy-sell comparison, content mapping, and funnel description.
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