Differentiators

I am uniquely qualified to support a full array of marketing and communication business needs with my expertise in design, strategic marketing leadership experience, and in-depth communications team development. I can set direction, manage large-scale initiatives and teams, and roll up my sleeves and help get the work done. 

So, how did I get here? Let me tell you a story.

A brief history  |  The early years

I have a BFA in Communication Design from the University of Connecticut. My educational background gave me the expertise to create visually compelling designs across a wide array of mediua, including websites, email, print, video, and more.

After college, I spent about 8 years as a designer in the sign industry. It was here that I not only honed my design skills, but also learned the consultative approach of working with clients ranging from landscapers to large corporate organizations. I also managed a team of designers and production assistants and managed the day-to-day operations of a small business, all while consistently improving clients' brand recognition and visual identities. 

A brief history  |  Entering corporate America

In 2011 I entered corporate America, joining Prudential Retirement® on a newly created marketing team embedded within their sales organization. In order to support the fast-paced, evolving needs of the sales team, they brought in a group of designers to support custom presentations, microsites, and other sales collateral for deals ranging from $5 million to over $2 billion. During this time, I maintained my FINRA Series 6 license and learned how to support complex B2B marketing needs. I also began freelancing design and marketing services to various consultants and small businesses in need of new branding identities and materials.

A brief history  |  Healthcare expertise development

The next portion of my journey was about 7 years with Centene, the biggest player in government-sponsored healthcare, supporting various subsidiaries. My first stint was building a marketing function to support B2B business development. Nurtur Health had a substantial member communications team at the time, but no direct marketing support. I helped lead a small team of writers and strategists to build a new set of collateral and presentations. 

Shortly thereafter, Centene decided to rebrand approximately 15 of their subsidiaries under the Envolve family of companies. I led the rebrand efforts for the Envolve PeopleCare group, which resulted from the merger of 5 different organizations. I launched internal and external communication plans, social media channels, website, blog, press releases, and more. After a successful launch, I took over a content delivery team of website, email, social media, and portal developers. From there, I was promoted and received an expanded set of responsibilities and a larger team to support all of our B2B marketing efforts, including inbound marketing, content marketing, lead generation, and more. I also built an internal communications function from the ground up to support approximately 1,500 employees in our business unit.

As the organization continued to evolve, I was again promoted and took over leadership of the entire marketing and communication function, including over 20 direct and indirect reports supporting Medicaid, Medicare, Marketplace, Correctional, and Commercial segments. I advanced our brand messaging, increased budget efficiency, reorganized and optimized headcount, and ensured compliance and timeliness. 

After this successful management, I was tapped to provide similar support to our sister company, Envolve Pharmacy Solutions. I spent another 2.5 years optimizing this team, including building a new employee engagement function supporting over 3,200 employees through peer recognition and empowerment programs. I led a team delivering strategic content and campaigns that supported a large field sales team for our specialty pharmacy business focused on healthcare providers. I also assisted with multiple mergers and acquisitions as well as a divestiture. 

A brief history  |  Most recently