Marketing

Product catalogues for Asya-Ararat Travel - 2023

I redesigned the product catalogues of Asya-Ararat Travel to create a more professional, visually engaging presentation of the company's tours. My goal was to refresh the design and concept, introducing a cover, and a more colourful style for the images, while applying the corporate colours.

One key decision was the treatment of images. I initially reduced the number of photos to highlight one major sight per day with a single large, attractive image. When the client requested more images, I introduced a compact gallery at the top of the second page, balancing visual richness with clarity and fitting with the client's demands.

As Armenia is still not a very popular destination in Spain, I also decided to expand the text with relevant information, helping private clients, retailers, and wholesalers better understand what Armenia is offering as a destination. We also adapted the product for the Spanish market according to my suggestions based on research and on-the-ground experience) by including more nature, gastronomic experiences, and some free time for shopping, walking, etc.

As the client was happy with the results, she also asked me to create a similar catalogue for her main product, Japan, tailored to the Armenian market.

You can read more about my work experience with Asya-Ararat Travel here: Work experience

Business card for Femida Consulting - 2022

Projects from Escuela Profesional Javeriana