Reports
Mulvey M, Garcia L and Primossi V (2024). Trajectories to well-being in air travel: Insights from a netnography for persons living with dementia. National Research Council Canada.
Garcia L., Mulvey M, Primossi V, Chiarelli A and Robitaille A (2024). An analysis of Canadian airport services and programs for people living with dementia and their travel companions. Transport Canada.
Mulvey M, Primossi V, Chiarelli A, Garcia L, and Robitaille A (2023). Online availability and accessibility of airport-based programs. Transport Canada.
Mulvey M, Garcia L, Hajela P, and Primossi V (2023). Advances in service marketing: A systematic literature review. National Research Council Canada.
Garcia L, Mulvey M and Primossi V (2022). Air travel experience of passengers living with cognitive impairment or dementia. Transport Canada.
Garcia L, Mulvey M and Primossi V (2022). Age-inclusive air travel: Information paper. Government of Canada.
Primossi V, Mulvey M and Garcia L (2022). Air travel experience and passengers living with dementia: A comprehensive literature review for Canada. Transport Canada.
Mulvey M (2018). Adoption of age-friendly business principles: A state-of-the-art review. Public Health Agency of Canada.
Conference Presentations
Robitaille A, Mulvey M, Chiarelli A, Primossi V, Garcia L. (2023, October). (Dementia) D-Airing to travel across Canada: Out of care and into life [Invited presentation]. The Public Health Agency of Canada: Director General Interdepartmental Committee on Dementia.
Garcia L, Mulvey M, Chiarelli A, Primossi V, Robitaille A. Keynote Address. (2023, September). (Dementia) D-Airing to travel across Canada: Out of care and into life [Invited presentation]. The Public Health Agency of Canada: Federal/Provincial/Territorial Coordinating Committee on Dementia.
Cadieux S, Mulvey M, Wolf A, Hunter-Zaworski K, Siregar S, Nyfors C. (2023, May). Disability inclusive transportation: International and Canadian best practices [Panel discussion]. National Canadian Congress on Disability Inclusion 2023, Ottawa, Canada.
Garcia L, Mulvey M, Primossi V. Keynote Address. (2022, December). Air travel experience of passengers living with cognitive impairment or dementia [Invited presentation]. Transport Canada.
Mulvey M, Primossi V. (2022, March). Generating insights from tales of travel experiences [Invited speaker]. Transport Canada – LIFE Research Institute Speaker Series, Ottawa, Canada.
Mulvey M. (2018). Meaning management to support social marketing [Invited speaker]. Health Canada, Ottawa, Canada.
Sanhar-Cruz P, Saliba K, Langlois C, Mulvey M (2025, May). Ensuring inclusive mobility at multimodal hubs: Addressing invisible disabilities [Panel discussion]. ITS Canada 2025 Annual Conference & Expo, Ottawa, Canada.
Harkness W, Kennedy K, Mulvey M, Primossi V, White P (2023, October). En route to accessible air travel: Research in progress [Panel Discussion]. IATA - World Passenger Symposium, Chicago, USA. 🔗
Mulvey M, Primossi V, Garcia L, Robitaille A, Chiarelli A (2023, October). En route to accessible air travel: Research in progress [Presentation]. IATA - World Passenger Symposium, Chicago, USA. 🔗
Mulvey M, Primossi V, Garcia L, Robitaille A, Chiarelli A. (2023, October). Advancing accessibility: Canadian Airports Council & LIFE Research Institute [Invited presentation]. Canadian Airports Council, Ottawa, Canada.
Berazhny I, Mulvey M, Yates E. (2022, November). Disability and accessibility research: What is new and why it matters for aviation? [Panel discussion]. IATA - World Passenger Symposium, Manama, Bahrain.
Garcia, Linda (2022, September). Sensitizing airline directors to approaching older passengers: continuing the conversation [Invited presentation]. Airline People Directors' Council (APDC), Paris, France.
Garcia, Linda, Vaillancourt, S., Bauer, S., Taylor, M., Poushinsky, N., Chung, J. (2019, May). Dementia-Friendly Air Travel [Invited presentation]. Aerospace Medical Association, Las Vegas, USA.
Presentations
Chiarelli, A, Garcia L (2024, March). (Dementia) D-Airing to travel across Canada: Out of care and into life, The Perley Health Centre of Excellence in Frailty-Informed Care™, Ottawa, Canada.
Garcia, L (2023, décembre) Les voyages et les troubles neurocognitifs [Membre du panel], Société Alzheimer du Canada. 🔗
Primossi V, Mulvey M (2022, June). Improving air travel and passengers living with cognitive impairment or dementia [Poster presentation]. 35th Global Conference of Alzheimer's Disease International, London, United Kingdom.
Garcia, L (2021, novembre) Qui façonnera qui nous serons? Présentation invitée par Séniors Autonomie dans le cadre de leur Défi Autonomie, Ste Étienne, France.
Howard, M, Cowie, H, Garcia, L & Mulvey, M (2020, December). Dementia-friendly air travel in Canada [Poster presentation]. 34th International Conference of Alzheimer’s Disease International. 🔗
Howard M, Sherriff I, Warren A, Turner K, O'Reilly M, La Bey L, Garcia L, Mulvey M, Shouse D, Zoglin R, Cowie H (2020, December). I-D-air travel: International dementia-air travel [Conference presentation], 34th International Conference of Alzheimer’s Disease International. 🔗
Mulvey M (2019, September). Emotions, empathy, and customer experience management [Invited presentation]. Business-on-Tap Speaking Series, Ottawa, Canada.
Mulvey M, Garcia L (2019, December). Teaming up for effective dementia-friendly air travel [Invited presentation]. Carleton University School of Industrial Design, Ottawa, Canada.
Mulvey M (2019, April). How organizations use data for social good [Panel discussion]. Telfer Forum, Ottawa, Canada.
Mulvey M (2018, May). Age-friendly retailing and age-friendly travel [Panel discussion]. Forum on Age-Friendly Societies, Ottawa, Canada.
Mulvey M (2017, May). Inflection Points in the Customer Journey [Invited speaker]. Telfer Executive Luncheon, Toronto, Canada.
Mulvey M (2017, March). The promise and perils of customer experience benchmarking [Invited speaker]. The Conference Board of Canada, Customer Experience Council, Ottawa, Canada.
Peer-Reviewed Articles
Primossi V, Mulvey M & Garcia L (accepted). Consumers living with dementia: A scoping review of overlooked marketplace experiences, Journal of Marketing Management.
Lever M, Mulvey M & Elliot S. (2024). A typology of residents’ travel safety perceptions and geopolitical border hesitancy. Journal of Vacation Marketing, 0(0), 1-19. https://doi.org/10.1177/13567667241236975
Mulvey M, Lever M & Elliot, S. (2020). A cross-national comparison of intra-generational variability in social media sharing. Journal of Travel Research, 59(7), 1204-1220. https://doi.org/10.1177/0047287519878511
Mulvey M, Gengler C & Lever M. (2016). Perspective-taking for policy-making: An analysis of Canadian cross-border shopping. Journal of Economic and Public Policy, 1(1), 27-39. 🔗
Book Chapters
Mulvey, M, Padgett, D & Lever, M. (2022, December). Sustaining travel dreams in retirement: Guidance at the crossroads. In Garcia L, Łuszczyńska M, Bélanger-Hardy L, Jutai J (Eds.), Well-Being in Older Life: The Notion of Connected Autonomy (pp. 65 - 81). Routledge. https://doi.org/10.4324/9781003242468
Conference Publications
Mulvey M. (2025). Drawing insights: da Vinci-inspired visual methods for netnographers. In Proceedings of Netnocon25 (in press). France.
Primossi V & Mulvey M. (2024). Skyward inclusion: Transforming the aviation ecosystem for people living with dementia and their companions. In Proceedings of Netnocon 2024 (in press). Italy.
Garcia L, Chiarelli A, Robitaille A, Mulvey M, Primossi V. (2023). Evaluation of the dementia friendliness of air travel: A Canadian pilot study. In Innovation in Aging, Gerontological Society of America (GSA) Conference (p. 314) Tampa, USA. 🔗
Primossi V & Mulvey M. (2023). Decloaking invisible disabilities. In Proceedings of Netnocon23 (p. 65-67). United Kingdom. 🔗
Mulvey M, Elliot S & Lever M. (2023). Using Google Trends to examine a global shift to staycations. In Proceedings of TTRA Europe 2023 (p. 628-649) France.
Primossi, V & Mulvey M. (2023). Accessible and inclusive air travel experiences for passengers with invisible disabilities. In Proceedings of TTRA Europe 2023 (p. 768-779) France.
Lever M, Mulvey M, Elliot S & Dubreuil M. (2022). Segmenting sentiment: Categorizing keen and averse travellers during the COVID-19 pandemic. In Proceedings of 2022 TTRA International Conference (p. 1), Canada. 🔗
Mulvey M & Gengler C. (2019). Profiling the emotional peaks and valleys in stories of cross-border shopping. In Proceedings of TTRA Canada – Annual Conference (p. 1-4) Canada. 🔗
Lever M, Mulvey M & Elliot S. (2018). Keep exploring, sharing, and Tweeting: Connecting Millennials, social media and Canada’s brand. In Proceedings of TTRA Canada – Annual Conference (p. 11) Canada. 🔗
Lever M, Mulvey M & Elliot S. (2017). From hashtags to shopping bags: Measuring the rise of eWOM through social media and its impact on travelers’ shopping patterns. In Proceedings of TTRA International Conference (p. 1-7) Canada. 🔗
Mulvey M & Lever M. (2017). Discerning differences in cross-border shopping occasions. In Proceedings of TTRA International Conference (p. 1-10) Canada. 🔗
Conference Presentations
Primossi V, Mulvey M, Garcia L (2025, July). Hidden dynamics: Dyad interactions mediating accessibility in complex service ecosystems [Conference Presentation]. Frontiers in Service Conference. Montreal, Canada.
Mulvey M. (2024, October). A research idea takes flight [Invited presentation]. First Annual HRCU Research Camp, Ottawa, Canada.
Primossi V & Mulvey M. (2024, June). Turbulence Mitigation: Smoothing the Consumer Journey via Inclusive Netnography [Workshop]. Frontiers in Service Conference, Amelia Island, USA.
Robitaille A, Garcia L (2023, November). Stronger together: Global comparisons of the use of citizen science to create age- and dementia-friendly communities [Special session]. Gerontological Society of America (GSA) Conference, Tampa, USA.
Campbell K, Robitaille A, Garcia L, Mulvey M, Blanco A, Van Es C, Chiarelli A. (2023, October). Empowering dementia partnerships: Co-creating a mobile app for age- and dementia-inclusive communities [Conference presentation]. Canadian Association of Gerontology Conference, Toronto, Canada.
Lever M, Mulvey M., Belanger C, Primossi V. (2023, September). Crowdsourcing insights into travel accessibility: A social listening playbook [Workshop]. TTRA Canada Chapter Conference, Kingston, Canada.
Mulvey M. (2023, June). Sustaining travel dreams in retirement: Guidance at the crossroads [Invited presentation]. Book launch: Well Being in Later Life: The Notion of Connected Autonomy, Ottawa, Canada.
Mulvey M. (2023, April). Deriving intelligible insights from social media conversations [Keynote presentation]. Conference of Marketing on Consumer Experience in Digital Era, Bodh Gaya, India.
Mulvey M, Elliot S, Lever M. (2023, April). Using Google Trends to examine a global shift to staycations [Conference presentation]. TTRA Europe Conference, Dijon, France. *Awarded best conference presentation
Lever M, Mulvey M, Elliot S, Dubreuil M. (2022, June). Segmenting sentiment: Categorizing keen and averse travellers during the COVID-19 pandemic [Conference presentation]. TTRA Annual International Conference, Victoria, Canada. 🔗
Primossi V, Mulvey M. (2022, June). Air travel and passengers living with cognitive impairment or dementia [Poster]. AMA Marketing & Public Policy Conference, Austin, USA.
Primossi V, Mulvey M. (2022, March). Exploring and listening to conversations in online communities: A netnographic strategy [Conference presentation]. International Student Conference on Ageing and Gerontology (ISCAG).
Mulvey M, Padgett D, Garcia L. (2022, March). Adoption of age-friendly business principles: A review, framework, and agenda. ACRA Annual Conference, New Orleans, USA.
Mulvey M. (2022, February). Beyond listening: Revelation and divination via social media conversations [Invited presentation]. OBHR and Friends Research Incubator Series.
Mulvey M. (2020). Assessing the disruptive impact of COVID-19. Tales from the trenches: Opportunities to pivot with changes in consumer behaviour [Panel discussion], Telfer Forum, Ottawa, Canada.
Mulvey M, Gengler C. (2018). Using text analytics to detect peak experiences in cross-border shopping [Conference presentation]. AMA/ACRA Triennial Conference, Toronto, Canada.
Mulvey M, Ye, X. (2016). Goal pursuit and conflict resolution: Evidence from online travel forums [Conference presentation]. International Research Meeting in Business and Management (IRMBAM), Nice, France.
Sun rising over the Arabian Gulf (aka Persian Gulf), enroute to the IATA World Passenger Congress in Bahrain. (Photo by M. Mulvey, October 2022)
