An estimated 30-40 percent of Dane County's population does not drive, including aging adults, youth, low-income individuals, people with disabilities, and those who prefer not to drive. Yet many public facilities including county offices, and even hospitals and clinics, can only be reached by automobile. The challenge is designed to bring more awareness and understanding to leaders and the general public about how the lack of adequate transportation can impact people’s ability to work, access education and childcare, see doctors, make it to appointments, and procure goods, services, recreation, and entertainment. Many participants end up driving although they do not want to. That is the point. Because  they are asked to consider what they would have had to give up if they did not have that choice.