Held at the historic Tahrir Museum, I led the art direction, branding design, and concept development for this unique event. The goal was to blend the futuristic theme of the metaverse with the cultural richness of the venue, creating an immersive and visually striking experience.

I led the art direction and branding design for this vibrant Eid celebration, creating a festive and modern visual identity that brought the spirit of the occasion to life across all event elements.

A pioneer project in collaboration with the Egyptian Ministry of Tourism and Antiquities, exploring new ways of experiencing history and connecting people with cultural heritage in exciting and engaging ways.
This pioneering project uses augmented reality technology to bring ancient artifacts to life, allowing visitors to experience Egyptian history in an innovative way.

 led the art direction and branding design for this internal corporate event, creating a cohesive visual identity that reflected the company’s values and celebrated its team in a professional and engaging way.

I led the art direction and branding design for this experiential community gathering of around 150 women. The event celebrated the growth and achievements of Batala program participants through a warm, empowering, and visually cohesive experience.

I led the creative vision and worked closely with the graphic design team to develop the event concept and visual theme. The event focused on promoting digital safety and youth empowerment, aligning with the shared mission of Meta and the Ministry to support a positive and secure online experience for young people.

Responsible for shaping the visual identity of the event, I collaborated closely with the team to bring the concept to life through art direction and branding design. The result reflected the creativity, energy, and diversity of the YouTube creator community.