Creating eye-catching and functional branding for booths and exhibitions that attract attention, communicate clearly, and leave a lasting impression. Every detail is designed to reflect the brand and engage visitors.
I served as the art director for the Kwai booth, leading the development of visual concepts and activation ideas to create an engaging brand presence at the festival. The design aimed to attract and interact with visitors through creative visuals and interactive elements that reflected Kwai’s dynamic and youthful spirit.
I handled the art direction and developed the creative concept for the booth, designing a bold, high-energy presence that matched the adrenaline of the event. I also created a custom graffiti illustration for the booth wall, adding a street-style edge that reflected both Kwai’s vibe and the drift culture.
I led the art direction, developed the creative concept, and supervised the 3D designer to bring the booth to life. The design highlighted Saudi Arabia’s maritime leadership with a clean, modern look that reflected Mawani’s global presence and strategic vision.
I led the art direction for this project, creating three unique booth concepts for the client.
I developed the visual direction, sketched initial ideas, and supervised the 3D designers throughout the process to ensure the final proposals aligned with the brand’s vision and objectives.
I created the concept from scratch, starting with initial sketches and guiding the process through 3D development to final execution. The booth was designed as a cabana in the shape of a mobile screen, featuring the Kwai app interface — blending physical space with digital identity to create an immersive brand experience.