Graphic Design

Graphic Design / Marketing

My work as a graphic designer is grounded in marketing principles, especially brand positioning and human-centered design. While I identify more as a designer than a traditional marketer, my goal is always the same: to create brands that feel authentic and form real connections with people. I focus on translating ideas, values, and audience insights into clear, cohesive visual systems.

I have experience designing and distributing Qualtrics surveys to collect both qualitative and quantitative data, which I use to guide creative decisions rather than relying on aesthetics alone. A key example is Brother Nikolas, a beer brand I developed around themes of space exploration and camping. Inspired by the nostalgic tone of Outer Wilds, the brand draws on American ideals of exploration and homesteading. Every design choice supports this concept, down to the bottle cap, which features a Sputnik to reinforce the idea of cosmic adventure and outdoor culture.

I have worked with customers and organizations to stay aligned with existing brand identities while also helping refine and strengthen them. I value collaboration and clear communication, and I’m very open to feedback throughout the design process. I see feedback as an essential tool for improving both the work and the final outcome, not as a limitation on creativity.

Skills:

Infographics, Vector graphics, Motion graphics, Basic animation, Photoshop, Packaging Design, Typography, Basic UI, Brand Packages

Learning:

SEO, Data Analytics, Advanced Motion Graphics,

Skills:

Infographics, Vector graphics, Motion graphics, Basic animation, Photoshop, Packaging Design, Typography, Basic UI, Brand Packages

Learning:

SEO, Data Analytics, Advanced Motion Graphics,