Mall Management

Overall operation and maintenance of the entire building infrastructure, including the services and utilities, ensuring that they are used in a way that are consistent with the purpose for which it was acquired. Mall management encompasses operations, facilities management, security, accounts, common area maintenance, marketing, leasing and all the other functions even remotely related to a mall. In the past, several malls were constructed without doing any feasibility study or rigorous market research. Though initially they were successful in attracting people but soon went out of competition because they failed to convert visitors into potential buyers. The simple reason was ‘failure in understanding local needs’.

We develop malls, but with proper research and consultation of the experts concerned. Therefore, the market is gradually changing wherein more and more developers are approaching property consulting firms to conduct feasibility and positioning studies for their projects.

Broadly, mall management includes the following:

1. Positioning

2. Zoning

3. Promotions and Marketing

4. Facility Management

5. Financing

The objectives of positioning a mall/product are:

1. To create sense of recognition

2. To promote loyalty

3. To enhance image

4. To enhance goodwill

5. To improve image of quality

6. To beat competitors

7. To attract customers

8. To maintain and attract good sales staff

Broadly, malls can be positioned in two different ways.

a. On the basis of offerings

b. On the basis of anchors