Interpretation A: The Bar graph shows that casual riders make more rides than the members starting from Sunday to Saturday, especially on Sunday, Tuesday, Thursday and Friday

Interpretation B: The bar graph shows that the casual riders ride more duration than regular members on all weekdays, especially on Monday, Tuesday,Thursday and Friday

Interpretation C: The bar graph shows that members are of more count than casuals on an average

Interpretation D: The Bar Graph shows that the members are more of count than casuals during the day of the week starting from Sunday to Saturday where Tuesdays and Fridays are being more riders

Interpretation E: The Bar chart shows that classic bikes are the most widely used rideable type. Then comes the electric bikes which are more widely used and docked bikes being the least that were used in the rides

Interpretation F:The geom_boxplot shows that casual riders made ride lengths than members. So casual riders used Cyclistic Bike Share bikes more than the regular members

Top recommendations

Since Cyclistic’s finance analysts have concluded that annual members are much more profitable than casual riders, The number of annual members will be key to future growth. Rather than creating a marketing campaign that targets all-new customers, It is better to convert casual riders into members.

For Converting Casual riders to Regular Members

• Create promotion and discount packages for annual members to attract casual members to become regular members.

• Create promotions/discounts on Tuesdays, Thursdays, and Fridays as more rides are dominated by casual members

• Create new Free Trial programs for riders to become regular members and offer discounts so that casual riders will be attracted to become regular members

• Create marketing programs with discounts and offers for new members so that new members will be attracted to join the regular membership skipping casual membership