Cyclistic bike-share analysis A case study Portfolio

1.Ask

Three questions will guide the future marketing program:

How do annual members and casual riders use Cyclistic bikes differently?

A detailed analysis is conducted and the findings have been explained in the ACT phase

Why would casual riders buy Cyclistic annual memberships?

As the annual members have a lot of significance like discounts, offers and promotions, it is better to be an annual member rather than just paying daily for single-ride passes, full-day passes,

How can Cyclistic use digital media to influence casual riders to become members?

Cyclistic Bike Share can use digital media like Instagram, Pinterest, Facebook etc to create paid campaigns to convert casual members to annual members by announcing discounts, offers and promotions to Annual Memberships.Also they can create paid campaigns to promote annual membership programs so that new members will be directly attracted to Annual Memberships.

Moreno has assigned the first question to answer: How do annual members and casual riders use Cyclistic bikes differently?

I will produce a report with the following deliverables:

1.A clear statement of the business task

2.A description of all data sources used

3.Documentation of any cleaning or manipulation of data

4.A summary of my analysis

5.Supporting visualizations and key findings

6.My top three recommendations based on your analysis

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