“A satisfied customer is the best business strategy of all” - Michael LeBoeuf
A customer is a key-centric factor for any business to be successful. Conventional wisdom tells us that the cost of retaining an existing customer is far less than acquiring a new one. In order that a business has a sustainable growth, the retention of its old customer base and expansion of the new customer base is very critical. This demands from a business to understand the behaviour of its customers in relation to the business. Therefore obtaining a 360° view of its customers is crucial for a business looking for a competitive edge in the market. In such a scenario, Customer Behavioural Analytics plays an important role in leveraging data analytics to find meaningful behavioural patterns in the customer-specific business data.
This project aims to address the problem of understanding the purchase behaviour of customers in the Retail sector specifically of an Italian retail distribution company Coop in a single Italian city. The project intends to discover different analytical insights to decode the consumer behaviour and help the business to implement customer-centric strategies leading to an increased revenue through customer satisfaction.
The dataset used is the retail market data of one of the largest Italian retail distribution company called Coop for a single Italian city.