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What is Virtuali-Tee?
Virtuali-tee is a virtual reality (VR) and augmented reality (AR) t-shirt anatomy application, developed by an edtech startup Curiscope. Using a mobile phone or a tablet, one can learn more about the body simply by pointing the device towards the t-shirt that he/she wears. The goal is to bring Science to life, making learning an interactive experience.
Company Overview:
Company Overview:
Company: Curiscope
Mission: “Bring learning to life” through the use of AR and VR to make Science and STEM classes immersive, interactive, and accessible.
Founding & Leadership: 2015-2016 by Ed Barton (CEO, film/web development background) and Ben Kidd (co-founder, BAFTA-nominated 3D visual artist).
Headquarter: Brighton, United Kingdom
Flagship products: Virtuali-Tee and Multiverse AR Posters
Target Users
Target Users
K–12 schools/Teachers
K–12 schools/Teachers
Higher education
Higher education
Home learners and families
Home learners and families
Informal education contexts (i.e., Science Museums, Parks, etc.)
Informal education contexts (i.e., Science Museums, Parks, etc.)
Investment in Curiscope can be made after considering the following factors.
Strengths & Weaknesses
Strengths & Weaknesses
👍 Strengths
👍 Strengths
👎 Weaknesses
👎 Weaknesses
Opportunities & Threat
Opportunities & Threat
Opportunities
Opportunities
👎 Threat
👎 Threat
Product & Value Proposition
Product & Value Proposition
The following features reflect Curiscope’s goal of positioning Virtuali-Tee as a complete instructional resource for anatomy and biology rather than simply another AR app or novelty:
✔ Curriculum-aligned anatomy content
✔ Suggests lesson plans and guided activities
✔ Student-led exploration pathways (Inquiry Based Learning)
✔ Built-in quizzes and concept checks
✔ Interactive 3D body systems and AR experiences
✔ Support for mixed-ability and differentiated learning
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