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REFERENCIAS
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing. Pearson.
Kotler, P., Kartajaya, H., & Setiawan, I. (2021). Marketing 5.0: Technology for Humanity. Wiley.
Ryan, D. (2020). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. Kogan Page.
Statista. (2023). Digital Advertising Worldwide Report.
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BIBLIOGRAFÍA
BIBLIOGRAFÍA
Ryan, D. (2014). Understanding digital marketing: Marketing strategies for engaging the digital generation (3ª ed.). Kogan Page. https://search.library.wisc.edu/catalog/9910204127202121/cite?utm_source=chatgpt.com
Paniagua Martín, F., & Rodés Bach, A. (2022). Marketing digital (2ª ed.). Paraninfo. https://www.paraninfo.co/catalogo/9788413665139/marketing-digital-2-%C2%AA-edicion?utm_source=chatgpt.com
Santamaría‑Ayala, J., Quiroga‑Parra, D., & Gómez‑Tobón, C. (2022). El marketing digital y su incidencia en el comercio electrónico: una revisión bibliométrica. Pensamiento & Gestión, (53), 19–41. https://www.redalyc.org/journal/646/64678999002/movil/?utm_source=chatgpt.com
France, S. L., Sharif Vaghefi, M., & Kazandjian, B. (2021). Who owns the data? A systematic review at the boundary of information systems and marketing. arXiv. https://arxiv.org/abs/2107.14019?utm_source=chatgpt.com
Abdullah, S. (2025). Artificial intelligence (AI) techniques: a game‑changer in Digital marketing for shop. arXiv. https://arxiv.org/abs/2508.11705?utm_source=chatgpt.com
Gui, H., Bertaglia, T., Goanta, C., & Spanakis, G. (2025). Computational studies in influencer marketing: A systematic literature review. arXiv. https://arxiv.org/abs/2506.14602?utm_source=chatgpt.com
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