Literatur zum Thema "Sequenzanalyse in der Marketingforschung"
Leitfaden für die Sequenzanalyse im Marketing
Abott, Andrew & Hrycak, Alexandra (1990). Measuring Resemblance in Sequence Data: An optimal Matching Analysis of Musicians‘ Careers, in: American Journal of Sociology, Vol. 96 (1990), No. 8, pp. 144 – 185.
Agrawal, Rakesh & Srikant, Ramakrishnan (1995). Mining Sequential Patterns, in Proceedings of the 11th International Conference on Data Engineering, Taipeh, Taiwan.
Bargeman, Bertine, Joh, Chang-H. & Timmermans, Harry (2002). A Typology of Tourist Vacation Behavior using a Sequence Alignment Method, in: Annals of Tourism Research, Vol. 29 (2002). No. 2, pp. 320 – 337.
Bennefeld, C., Gorbach, A., Warncke, R. (2011). Erfolgsmessung und optimale Budgetverteilung bei Multichannel-Kampagnen, Beitrag im "Leitfaden Online Marketing Band 2".
Brzinsky-Fay, Christian (2006). Lost in Transition: Labour Market Entry Sequences of School Leavers in Europe, WZB Discussion Paper SP I 2006-111; WZB, Berlin.
Engelhardt, Jan-F. (2006). Kundenlauf in elektronischen Shops - Typologisierung und Analyse des Erlebens, und des Blick-, Klick- und Kaufverhaltens, Hamburg: Dr. Kovac.
Gorbach, A. (2006) Möglichkeiten der Nutzung von Sequenzen in der Marketingforschung, Institut für Marketing und Handel, Universität Göttingen.
Gorbach, A. , Tseitlin, N. (2014). TV or not TV. Modeling-Ansatz untersucht Werbewirkung. Research & Results
Gusfield, Dan (1997). Algoritms on Strings, Trees and Sequences: Computer Science and Computational Biology, Cambridge: University Press.
Hay, Birgit, Wets, Geert & Vanhoof, Koen (2002). Mining Navigation Patterns Using a Sequence Alignment Method, in: Knowledge and Information Systems, Vol. 6 (2004), pp. 150 – 163.
Heimbach, Petja (2001). Nutzung interaktiver Werbung: Eine Studie zum Blickverhalten im Internet, Wiesbaden: Gabler.
Hettich, Stefanie & Hippner, Hajo (2001). Assoziationsanalyse, in: Hippner, Hajo, Küsters, Ulrich, Meyer, Matthias & Wilde, Klaus D. (Hg). Handbuch Data Mining im Marketing – Knowledge Discovery in Marketing Databases, Wiesbaden: Vieweg, S. 459 – 493.
Joh, Chang-H., Arentze, Theo A. , Hofman, Frank & Timmermans, Harry J.P. (2002). Activity pattern similarity: A multidimensional sequence alignment method, in: Transportation Research, Vol. 36 (2002), pp. 385 – 403.
Kruskal, Joseph B. (1983). An Overview of Sequence Comparison, in: Sankoff, D. & Kruskal, John B. (eds.). Time Warps, String Edits, and Macromolecules: The Theory and Practice of Sequence Comparison, London: Addison Wesley, pp. 1 – 44.
Kruskal, Joseph B. (1983). An Overview of Sequence Comparison, in: Sankoff, D. & Kruskal, Joseph B. (eds.). Time Warps, String Edits, and Macromolecules: The Theory and Practice of Sequence Comparison, London: Addison Wesley, pp. 1 – 44.
Larson, Jeffrey S., Bradlow, Eric T. & Fader, Peter S. (2005). An exploratory look at supermarket shopping paths, in: International Journal of Research in Marketing, Vol. 22 (2005), pp. 395 – 414.
Levenshtein, Vladimir I. (1966). Binary codes capable of correcting deletions, insertions, and reversals, in: Soviet Physics Doklady, Vol. 10 (1966), No. 8, pp. 707-710.
McVicar, Duncan & Anyadike-Danes, Michael (2001). Predicting Successful and Unsuccessful Transitions from School to Work Using Sequence Methods, in: Journal of the Royal Statistical Society, Vol. 165 (2002), pp. 317 – 334.
Scherer, Stefani (2001). Early Career Patterns: A Comparison between Great Britain and West Germany, in: European Sociological Review, Vol. 17 (2001), pp. 119 – 144.
Silberer, G., Büttner, O.-B., Gorbach, A. (2006). Exploring Supermarket Shopping Path and Attention Behavior. In: Kundenkenntnis im Handel: Ausprägungen, Herkunft und Wirkungen. Universität Göttingen.
Silberer, Günter (2009). “Sequence Matters” – Die Sequenzanalyse in ihrer Bedeutung für die Markt- und Marketingforschung, Institut für Marketing und Handel, Universität Göttingen.
Silberer, Günter, Büttner, Oliver & Gorbach, Alexander (2006). Exploring Shopping Paths and Attention Behavior at the Point of Sale, auch als Arbeitspapier (Beiträge zur Trackingforschung)
Silberer, Günter, Steinmann, Sascha & Mau, Gunnar (2006). Customer Contact Sequences as a Basis for Customer Segmentation, in: Proceedings of the AMS/ACRA Retailing Conference 2006, Orlando, Florida, pp. 237 – 243.
Stark, David & Vedres, Balázs (2006). Social Times of Network Spaces: Network Sequences and Foreign Investment in Hungary, in: American Journal of Sociology, Vol. 111 (2005), No. 5, pp. 1367 – 1411.
Warncke, R., Gorbach, A. (2011). Das Glied in der Kette. Sequenzanalyse als Ansatz zur Auswertung von Touchpoint- und Verhaltensdaten, Research & Results.
Горбач А.Н., Цейтлин Н.А. Покупательское поведение: анализ спонтанных последовательностей и регрессионных моделей в маркетинговых исследованиях, Киев, Освита