Emerse Research and Development was a really fun stop on my career path. I learned so much about why consumers do things the way they do and why companies market in specific ways. It was a great learning experience in the marketing field. Plus I got to travel to a lot of different areas. I do not have any samples of my work because of customer confidentiality but here is a list of my responsibilities.
Created and delivered newsletter e-mails for new and existing clients in order to produce new sales, and to protect and increase sales with existing consumer research clients.
Explain to clients how specific types of consumer research help them better understand the consumer in the most effective way possible.
Establish media goals, objectives and strategies within corporate advertising budget.
Trained consumers to use the equipment installed in their homes.
Traveled out of state as necessary to complete projects or home installations.
Discussed client requirements and scheduling, to outline basic presentation concepts for their Consumer Documentaries.