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25th February 2026
25th February 2026
2:00 pm - 2:45 pm
2:00 pm - 2:45 pm
Keynote 1: Cognitive Science Insights for Marketing in a Diverse India
Keynote 1: Cognitive Science Insights for Marketing in a Diverse India
Speaker: Dr. Dhurjati Majumdar (Netaji Subhas University of Technology, Delhi)
Speaker: Dr. Dhurjati Majumdar (Netaji Subhas University of Technology, Delhi)
2:45 pm - 3:30 pm
2:45 pm - 3:30 pm
Technical Session 1
(2 paper - 10min presentation + 5min Q/A)Technical Session 1
Paper ID: 6284
Paper ID: 6284
"Understanding the Influence of Mental Fatigue on Emotional States: A Neuromarketing Perspective"
"Understanding the Influence of Mental Fatigue on Emotional States: A Neuromarketing Perspective"
Authors: Man Patel, Satrajit Kar
Paper ID: 6286
Paper ID: 6286
"Neuromarketing Applications: Evolving Trends and the Way Forward"
"Neuromarketing Applications: Evolving Trends and the Way Forward"
Authors: Siddhartha Sarkar, Sachin Patel
3:30 pm - 4:15 pm
3:30 pm - 4:15 pm
Panel Discussion -
Panel Discussion -
Panelists: Dr. Debatri Chatterjee, Ramesh Kumar Ramakrishnan, and Sachin Patel
Panelists: Dr. Debatri Chatterjee, Ramesh Kumar Ramakrishnan, and Sachin Patel
Moderator: Himadri Pramanik
Moderator: Himadri Pramanik
3:30 pm - 4:15 pm
3:30 pm - 4:15 pm
Technical Session 2
(1 poster - 10min presentation + 5min Q/A)Technical Session 2
Poster ID: 6285
Poster ID: 6285
"Visual Attention-Based Modeling of Consumer Like/Dislike Reactions to Creative Contents"
"Visual Attention-Based Modeling of Consumer Like/Dislike Reactions to Creative Contents"
Authors: Mithun B S, Tince Varghese, Somnath Karmakar
4:15 pm - 4:45 pm
4:15 pm - 4:45 pm
Closing Note and Vote of Thanks
Closing Note and Vote of Thanks
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