Embedded Files
The CSMBA 2026 Focus Session aims to bring together researchers, academicians, and industry professionals exploring how cognitive science, human sensing, and AI-based analytics can revolutionize marketing and consumer behavior analysis.
This session emphasizes neuroscience-informed insights into consumer decision-making, emotional engagement, and personalized marketing strategies using multimodal data — including physiological signals, gaze, facial expressions, and behavioral cues.
Topics of interest include but are not limited to:
Topics of interest include but are not limited to:
- Traditional vs neuromarketing strategies: Challenges faced in traditional marketing
- strategies and use of sensors, automation and AI to overcome the limitations.
- Human physiological signal-based models to predict consumer behavior and decision making.
- Human gaze/pupillometry and face data-based models for prediction of consumer behavior.
- Application of artificial intelligence/machine learning techniques for prediction and analysis of consumer behavior
- Algorithms for developing personalized marketing strategies.
- Application of human-sensing models for various marketing applications like A/B testing, product design, creative advertising, store design etc.
- Public datasets containing human physiological signals for various neuromarketing applications.
Submission Guidelines
Submission Guidelines
Submission Format: IEEE format, maximum 4 pages (including references)
Submission Format: IEEE format, maximum 4 pages (including references)
Review Process: All submissions will be peer-reviewed by the Technical Program Committee.
Review Process: All submissions will be peer-reviewed by the Technical Program Committee.
Publication: Accepted papers will be included in the IEEE APSCON 2026 Conference Proceedings.
Publication: Accepted papers will be included in the IEEE APSCON 2026 Conference Proceedings.
Important Dates
Important Dates
Paper Submission Deadline: November 1, 2025 November 15, 2025 (Extended)
Acceptance Notification: November 30, 2025
Camera-ready Submission: December 15, 2025
Event Dates: February 23–25, 2026
Organizing Committee
Organizing Committee
Organizing Co-Chairs:
Dr. Debatri Chatterjee, Senior Scientist, TCS Research
Dr. Sandip Chakraborty, Associate Professor, Department of CSE, IIT Kharagpur
Ramesh Kumar Ramakrishnan, Principal Scientist, TCS Research
Program Co-Chairs:
Dibyanshu Jaiswal, TCS Research, IIT Kharagpur
Dr. Rahul Dasharath Gavas, TCS Research
Page updated
Google Sites
Report abuse