Digital Marketing & their types

Digital marketing is a way of creating awareness and trust about their brand or product/services through digital or electronic devices.Digital Marketing Company or internet marketing or online marketing is one of the booming things these days. After all people’s usage of the internet has increased tremendously in the past decade. Humans depend heavily on the internet on these from finding a local store nearby to find any sort of data to get their work done. This article would help you understand what digital marketing is and various types of professional services marketing opt to increase their digital presence.

Types of Digital Marketing

Digital Marketing is divided majorly into 3 types. Here is the list of various types of digital marketing you should be aware of:

· Search Engine Optimization (SEO)

SEO stands for search engine optimization and as the name suggests, it is the science and art of getting their webpages to rank higher in SERPs (search engine results page).SEO consists of both on-page SEO and off-page SEO tactics: while the former is all you do with/on their website to win customers over, including authoring on-point, useful and engaging content, and the latter is what you do outside their website, including linking activities. The ultimate goal of SEO is to increase the number of website visitors by ranking highly in Google (or other search engines’) SERPs (search engine results page) for certain target keywords. Add to this the fact that SEO is the least expensive of all the marketing techniques listed here while also yielding highly long-term, sustainable results, and you just cannot afford to ignore it.

· Pay Per Click (PPC)

Pay-per-click marketing deals with paid search results on Google and involves bidding on specific keywords that will garner the most web traffic for you.This branch of digital marketing, along with SEO, demands a thorough analysis of keywords, especially those that are relevant to their business. You can use the Google Keyword Planner and Google AdWords to carry out their research and arrive at a set of keywords that are popular yet cost-effective for you. It is then a matter of executing both short as well as long-term PPC projects that will charge you every time a user clicks through to their site through the paid ad on Google.

· Social Media Marketing (SMM)

Social media marketing is the use of social media platforms to connect with their audience and build their brand. Everybody is on various social media these days and this can only mean one thing for new businesses – promoting their brand on appropriate channels to gain a vast fan following is a no-brainer. Paid/sponsored ads on social media are a viable option as they reach the demographic you intend to target and run for the duration you have set. Moreover, such paid ad campaigns are measurable and can also help you understand a customer group better. Paid ads aside, setting up a brand page can help you interact directly with customers and hear what they have to say about their product/services.

It all boils down to one thing – constantly assessing where you are in terms of marketing objectives and where you want to be in both the near and far future is the only thing that will help you grow their business. Whatever kind of digital marketing you favor over the other, it is important to distribute their marketing efforts and track campaign results from time to time. Having a team of competent digital marketing professionals, whether in-house or otherwise, who are well-versed with the company's mission and vision is also a must.