Read full article: https://www.1africaconsulting.co.za/corporate-social-investment-collaboration-for-sustainable-impact/ 

To illustrate the key strategic message ‘Yes made irresistible with Krispy Kreme’ to South Africans aged 21-35, by showing that Krispy Kreme doughnuts make every proposal impossible to resist, turning a sweet gesture into a guaranteed ‘yes.’

To illustrate the key strategic message ‘The funny side of growing old’ to Alfred Adriaan's target audience, by poking fun at their mature age.

To illustrate the key strategic message ‘Nando's brings the heat’ to South Africans aged 18-35, by making fun of their attitudes towards Nando’s menu options.

To illustrate the key strategic message ‘Plantify moss balls bring you nature’s calm’ to South African millennials, by using playful ‘ball’ puns to highlight their mood-boosting benefits.

To illustrate the key strategic message ‘Redefining African time’ to FlySafair’s target audience, by conveying that FlySafair is changing negative perceptions around African time. 

To illustrate the key strategic message ‘Reveal your confidence’ to South African females aged 18-30, by conveying that with Veet, they can be smooth in every sense—both physically (have smooth skin) and socially (feel confident). 

To illustrate the key strategic message ‘Taste real fruit’ to BOS Ice Tea’s target audience, by evoking an orchard of fruit trees they experience when drinking BOS Ice Tea.

To illustrate the key strategic message ‘Luxurious comfort through flawless design’ to the Audi TT coupé's target audience, by depicting roads made of opulent precious materials.