• Copywriting (Traditional, Digital and Social Media)

• Adaptability in Writing Styles and Brand Voices

• Concept Development and Ideation

• Strategic Thinking and Planning

• Creative Problem-Solving and Critical Thinking

• Proofreading and Editing

• Written and Verbal Communication

• Content Creation and Digital Marketing

• Research and Audience Insight

• Collaboration and Relationship Building

• Adobe Creative Suite and Canva

Achievements

• Winner, Vega Pencil Award – Graduated with the highest academic average in the BA Creative Brand Communications (Copywriting) degree at Vega School Johannesburg. 

Experience

• Wrote blog articles across various topics and tones. 

• Proofread and edited press releases, blog articles, and opinion pieces for clarity and grammar. 

• Developed scripts and contributed to content planning for The Gallant Zone, a SuperSport (DStv) show featuring Marumo Gallants FC. 

• Compiled pitch presentations for clients to use in proposals to other companies. 

• Conducted research on AI, social media, and graphic design trends. 

• Gathered insights on Generation Alpha. 

• For Mandela Day 2024, wrote copy for 1 social media blurb. 

• For the company’s 10th birthday, wrote copy for 3 mailers and 10 social media blurbs. 

• Developed scripts for a client case study video and a video highlighting the benefits of location sharing. 

• Developed radio advert scripts for Strepsils, aligning with brand tone and campaign objectives. 

• Revised and updated Havas South Africa’s Company Policy Manual to ensure clarity, consistency, and compliance. 

Education