Crossover Across Time

The Crossover Across Time Podcast was a weekly NBA podcast produced by Keel Productions and hosted by Karston Keel with co-hosting from Wyatt Fullmer and Justin Bailey. Crossover Across Time was focused on viewing the modern NBA through a historic and holisitic lens; every NBA season, our podcast covered all of the current games, teams, and players while drawing frequent comparison and reference to the foundation set by thousands of professional basketball players over nearly 100 years of history. Our staple segments in Weekly MVP, Weekly Predictions, and Power Rankings ensured our coverage of the current NBA season was timely and comprehensive. Segments like Franchise Focus were a big part of our historic emphasis; each week, we focused on one of the league's 30 teams and talked about its current direction, while also reminiscing on both a team and a player from that franchise's storied history. Other segments like 20 Guesses and Hands of Time further showcased great players from throughout the league's annals, while co-host led segments like Defcon Levels and Justin's Showdown brought fresh analysis and perspective through our co-hosts varied basketball knowledge base. For basketball fans of all ages, locations, and experience levels, the Crossover Across Time podcast was the timely encyclopedia for those who want to understand where we've come from and where the game is going.

Episodes on RSS.com

RSS Analytics

With episodes posted to Spotify, Apple Podcasts, Amazon Music, SiriusXM, iHeartRadio, Pandora, Samsung Podcasts, Deezer, Podcast Index, and Listen Notes, we saw growth in our listening audience in different bursts throughout the podcast's lifespan. Our biggest period of growth was during the Summer of 2024, during which time we had over 1,000 episode downloads over the span of just one month. At the end of the podcast, during the last few months of the show, we began to see increased growth once again, as we averaged a consistent 100-200 downloads each week up to our last episode.

Western Conference Preview.mp4

Video Podcast

In the later half of the podcast's lifespan we began producing a video podcast to accompany the normal audio episode releases. These video episodes, released on YouTube, featured unique graphics and a more personal connection to us as hosts by seeing us as we discussed various topics and situations.

Episode 53.mp4

Week 4 - Friday - Wemby & Giannis Score 50, LeBron’s Ageless Form, & Early Favorites in the NBA Cup.mp4

YouTube Analytics

Over less than a year with minimal to no additional promotion for the video podcast on its own, we were able to start gaining consistent viewership just before the end of the podcast. Each week we found episodes gaining more views and every so often we gained a new subscriber.

It was around this time the podcast ended, however, simply because we no longer had the time or resources needed to maintain the podcast at its production quality of the time and we didn't want to have to cut corners or compromise for a lesser product.

Social Media Content

As a part of the podcast's production and promotion, we maintained social media pages on Instagram, X, and Facebook with multi-weekly posts tied to the latest episodes and editions of each segment of the show. These posts featured images created with a cohesive visual brand and style that helped showcase current major storylines and events in the NBA at the time, promote the latest episode of the show by previewing major discussions featured in the program, or inform our audience of schedules and episode topics coming in the near future.

Social Media Examples

Podcast Newsletter

Accompanying each episode release for the podcast was the latest edition of our podcast newsletter, which provided further preview of topics and storylines covered in the episode along with links to the episodes themselves. Most newsletters also included some form of trivia, further emphasizing the historic aspect of the podcast's content.

Monday eMail.pdf

Wednesday eMail.pdf

Friday eMail.pdf

Episodes.pdf

Full Episode List

We produced over 300 episodes of the podcast from the Fall of 2022 to the Spring of 2025; over that time we had various degrees of consistency with episode uploads. At its peak, however, we consistently produced three episodes a week, maintained a social media presence to promote and support the show and its content, and constantly fought to improve and expand the show's quality and coverage.

We ended the show abruptly, as mentioned above, because we simply couldn't maintain it anymore at that time. As people working full-time and supporting families, this podcast, which could only exist as a hobby rather than a profession or even side job because of its small audience size, continuously fought for time in our schedules. Over time it lost that battle more and more often, and we couldn't justify the time commitment against our jobs/careers and personal lives.

We look back on the podcast very foundly, and all feel that we grew tremendously from producing the show. Whether that growth was in our confidence addressing and presenting information, discussing content in an engaging manner, or simply in our own knowledge of the NBA, its players, its teams, and its history, we each came away from the podcast we improved skills in some form or another. Plus, it was simply a lot of fun to create.

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