Europe Maternity and Nursing Lingerie Market was valued at USD 1.6 Billion in 2022 and is projected to reach USD 2.4 Billion by 2030, growing at a CAGR of 6.7% from 2024 to 2030.
The European maternity and nursing lingerie market has been experiencing notable growth, driven by evolving consumer preferences and industry innovations. As of 2023, the market was valued at approximately US$432 million, with projections indicating it could reach around US$674.4 million by 2030, reflecting a compound annual growth rate (CAGR) of 6.6%.
Several factors contribute to this upward trend. The increasing number of pregnant working women has heightened the demand for comfortable and functional maternity wear. Additionally, the expansion of the e-commerce sector has made these specialized products more accessible to a broader audience.
Within the product segments, maternity briefs held the largest share, accounting for 30.75% of the market in 2021. This is followed by top wear, bottom wear, and dresses and gowns. The preference for briefs underscores the importance of comfort and practicality for expectant mothers.
Distribution channels have also evolved. Supermarkets and hypermarkets dominated in 2022, representing 45% of sales. However, online retail is rapidly gaining traction, offering convenience and a wider selection, appealing to tech-savvy consumers.
Industry requirements have adapted to meet these changing demands. Manufacturers are focusing on sustainable practices, integrating eco-friendly materials into their products. This shift aligns with a broader global movement towards sustainability in fashion. Moreover, there is an emphasis on technological advancements, such as the incorporation of AI for better fitting solutions, enhancing the online shopping experience.
Brands are also recognizing the importance of catering to various life stages, including pregnancy, nursing, and postpartum periods. This comprehensive approach ensures that products meet the specific needs of women during these critical times, fostering brand loyalty and trust.
In summary, the European maternity and nursing lingerie market is on a growth trajectory, influenced by demographic shifts, technological innovations, and a commitment to sustainability. Industry players that adapt to these trends are well-positioned to capitalize on the expanding market opportunities.
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Bravado
Destination Maternity (Motherhood)
Triumph
La Leche League
Anita
Medela
Cake Maternity
Leading Lady
Cantaloop
Rosemadame
Bravado
INUjIRUSHI
Wacoal (Elomi)
Sweet Mommy
Mamaway
O.C.T. Mami
Happy House
Hubo
Embry
Aimer
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Europe Maternity and Nursing Lingerie Market
Shapewear
Bras
Underwear
Sleepwear
Tank Tops
Others
Front Opening
Back Opening
Pull-Over
Wireless
Underwired
Cotton
Spandex
Lycra
Silk
Lace
Microfiber
Nursing
Maternity
Postpartum Recovery
Support
Comfort
Teenagers
Adults
Older Adults
US (United States, US and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Europe Maternity and Nursing Lingerie Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Europe Maternity and Nursing Lingerie Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Europe Maternity and Nursing Lingerie Market, By Type
6. Europe Maternity and Nursing Lingerie Market, By Application
7. Europe Maternity and Nursing Lingerie Market, By Geography
US
Europe
Asia Pacific
Rest of the World
8. Europe Maternity and Nursing Lingerie Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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