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Craig Hockenberry: The First Strategic plan at Three Rivers

By Craig Hockenberry

After settling in as Superintendent of Three Rivers Local Schools and focusing on the development of the core values it was clearly time to start the process of developing the first strategic plan at Three Rivers. This was not going to be an easy task as change comes slow at Three Rivers. We realized we were going to have to reach out for support. There are many companies that help with this work and push you through the process. We chose someone who had an impeccable reputation for getting results and working with the entire communities. That person was Dr. Bobby Moore the CEO of Epic Impact.

Dr. Moore taught us that setting high expectations for each of the strategic goals and not reaching them was way better than setting the bar low an achieving the goal. That made us all uncomfortable because we felt the board would go after us all if we did not reach the goals. We expressed our feelings to Dr. Moore and continued to remind us that it was about the students and setting high expectations for them.

We spent more than 40 hours with Dr. Moore collaborating, developing surveys, setting goals, presenting to the board, conducting small groups, large groups, and breaking down the data. Once we had a rough idea of the strategic plan I took the first version on a complete tour of Miami Township and to every corner of our district. I went to community council meetings in Addyston, Cleves, Miami Township, and North Bend.

I went to civic clubs meetings such as the Cleves-Three Rivers Kiwanis Club, Western Hills Community Service Club, The WEC, the Three Rivers Women’s Club, and many others. I also spent considerable time having breakfast, coffees, lunches, and dinners with all of our key stakeholders, staff, and alumni. The objective was to gather feedback for our first strategic plan. We got much feedback and adjusted the plan based on their feedback. This was a process of high level transparency and top level collaboration.

Once we were finished, two board members wished to take over the process from the leadership team of the district. They did this in December 2019 and thirteen months later the district anxiously awaits the final product…

By Craig Hockenberry

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