Embedded Files
important is makeup to your appearance? 5 20 39 7 12 5 4 How important is the right makeup to your self-confidence 11 30 26 10 6 5 4 How important is the right make-up to your comfort in social situations 8 30 24 12 8 5 5 How important is the right make-up in professional situations (e.g., work, job interviews) 14 43 24 3 3 0 5 • There was no clear majority to how often respondents go out in public without makeup. Answers were evenly distributed between less than once a month to daily. • When respondents were asked to list five words that came to mind when hearing the word “makeup”, the following five words were the most popular: 1. Mascara 2. Eye liner 3. Pretty THE BEAUTY INDUSTRY’S INFLUENCE ON WOMEN 15 4. Eye shadow 5. Foundation • 87% of respondents reported that cost influences what brand of makeup they purchase. After that, 54.3% of respondents answered that brand loyalty also influences what brand of makeup they purchase. 38% also reported that experimenting and trying new things influences what brand they purchase. 21% of respondents also wear different makeup in the winter than in the summer, which also influences what types of makeup they purchase. • When respondents were asked which products they were loyal to, mascara and eyeliner were the most popular. The products that seem to matter least to respondents from this chart are lipstick and blush. Question Very Loyal Somewhat Loyal No Opinion Somewhat Not Loyal Not Loyal Mascara owder 34 22 8 8 19 Blemishing corrector 31 21 13 10 16 Blush 23 17 17 5 29 • 77.2% of respondents go to their friends for makeup advice, making it the most popular resource among respondents. Second to friends are magazines, with 64.1% of respondents using them as a resource. THE BEAUTY INDUSTRY’S INFLUENCE ON WOMEN 16 • Most respondents do not read how-to articles or watch tutorials to learn make-up tips. 28.3% percent reported that they never did either of these things, while 37% reported that they do so less than once a month. Of those who did find these, articles, magazines and Pinterest were the top resources used. • 59.8% of respondents read Cosmopolitan magazine on a regular basis. This magazine received the largest percentage of readers. Following Cosmopolitan was People magazine at 22.8%. • When asked which online resources respondents use to stay informed about beauty trends, Pinterest was the most popular (66.3%) among Twitter, Facebook, Instagram, StumbleUpon, and Tumbler. • When asked which TV shows respondents noticed makeup in, the following were the top 5 shows listed. 1. Keeping up with the Kardashians 2. Pretty Little Liars 3. Gossip Girl 4. Jersey Shore 5. America’s Next Top Model When asked to list the Top 5 TV stations watched MTV, ABC, TLC, E! and Bravo were the most popular. Situational Cosmetic Use Respondents were also asked questions about their makeup usage with regards to particular situations. Questions also asked respondents how much they touch-up or change their THE BEAUTY INDUSTRY’S INFLUENCE ON WOMEN 17 makeup throughout the day and when moving from situation to situation. The following information was found. • 43.4% of respondents felt that their makeup is “similar” or “very similar” from one situation to the next. Another 19.6% believed that their makeup was “somewhat similar” in different situations. 29.3% felt that their makeup was “somewhat different”, and 3% felt their makeup was “different” in different situations. • The following chart shows respondents’ answers to the question, in what situations are you most likely to wear makeup?” This chart shows that most users were most likely to wear makeup on a date, at a job interview, or out with friends. In all situations, the highest number of responses was on the “likely” side of the scale. Although for class and running errands, there were a larger number of respondents who were on the “unlikely” side of the scale than in other situations. Question Very Unlikely Unlikely Somewhat Unlikely Undecided Somewhat Likely Likely Very Likely Class • The majority of users take less than 20 minutes to apply makeup for all situations (class, work, job interview, out with friends, running errands, on a date). However, on a date leaned more towards the 10-20 minute category instead of the less than 10 minutes category, which was different than most of the other situations. It also had the highest number of respondents who took longer than 20 minutes to apply makeup.
Report abuse