This website emerged as a result of Stewart Brand’s book How Buildings Learn. Brand writes in the chapter Vernacular: How Buildings Learn from Each Other: 

“There is a magazine called Progressive Architecture but none called Conservative Architecture. If there were such a magazine (a good idea, in my view) it would be largely about vernacular architecture, which is profoundly cautious and imitative, so immersed in its culture and its region that it looks interesting only to outsiders.”

And here we are.

On that note, you might like our other design blog titled appropriately notArchitecture.

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