DIVYRAJ SAINI

2201070

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A REVOLUTION which Changed The World :

"BLACK LIVES MATTER" Living through the media, On the Media.

"No-one is Born hating another person because the color of his skin, Or his background. People must learn to hate, and if they can learn to hate, They can be taught to be love, for love comes more naturally to the human heart than its opposite "

-NELSON MANDELA

Ignited by the death of Freddie Gray, Eric Garner, Jerame Reid and many more and sparked by the death of George Floyd, A movement turned into a revolution, the largest revolution we will ever witness. Even celebrities named Ariana Grande,Adam Lambert and many others just like them were on the streets, Bella Hadid, Drake, Ryan ronalds and prominent leaders supporting NGOs and the movement financially. Sites blacking out, removing skin filters, black tiles everywhere, millions of posts everyday, everywhere, peace-protests held across countries. Black Lives Matter (BLM) is a decentralized political and social movement that seeks to highlight racism, discrimination, and racial inequality experienced by black people. Its primary concerns are incidents of police brutality and racially motivated violence against black people.The movement began in July 2013, following the killings of blacks in brutal police custodies and actions, with the use of the hashtag #BlackLivesMatter on social media after the acquittal of George Zimmerman in the shooting death of African-American teen Trayvon Martin 17 months earlier in February 2012. It became nationally recognized for street demonstrations following the 2014 deaths of two more African Americans, Michael Brown—resulting in protests and unrest in Ferguson, Missouri, a city near St. Louis and Eric Garner in New York City. Since the Ferguson protests, participants in the movement have demonstrated against the deaths of numerous other African Americans. In the summer of 2015, Black Lives Matter activists became involved in the 2016 United States presidential election. The originators of the hashtag and call to action, Alicia Garza, Patrisse Cullors, and Opal Tometi, expanded their project into a national network of over 30 local chapters between 2014 and 2016.The movement returned to national headlines and gained further international attention during the global George Floyd protests in 2020 following his murder by Minneapolis police officer Derek Chauvin. An estimated 15 million to 26 million people participated in the 2020 Black Lives Matter protests in the United States, making it one of the largest movements in the country's history. It comprised many views and a broad array of demands but they centered on criminal justice reform.The movement had no leader, No one called the protests, No one demanded funds. No NGOs led the movement in any country, it was purely decentralized. The slogan "Black Lives Matter" itself remains untrademarked by any group. The whole movement throughout its span remained peaceful yet marked its impacts all across the globe.The phrase "Black Lives Matter" may refer to a Twitter hashtag, a slogan, a social movement, a political action committee, or a loose confederation of groups advocating for racial justice. As a movement, Black Lives Matter is grassroots and decentralized, and leaders have emphasized the importance of local organizing over national leadership. The structure differs from previous black movements, like the Civil rights movement of the 1950s and 1960s. Such differences have been the subject of scholarly literature. Activist DeRay McKesson has commented that the movement "encompasses all who publicly declare that black lives matter and devote their time and energy accordingly."The movement’s wide reach and scalability can be accounted by the statistics such as: the American Dialect Society chose #BlackLivesMatter as their word of the year for 2014. Yes! Magazine picked #BlackLivesMatter was one of the twelve hashtags that changed the world in 2014. From July 2013 through May 1, 2018, the hashtag "#BlackLivesMatter" had been tweeted over 30 million times, an average of 17,002 times per day. By June 10, 2020, it had been tweeted roughly 47.8 million times, with the period of July 7–17, 2016 having the highest usage, at nearly 500,000 tweets a day. This period also saw an increase in tweets using the hashtags "#BlueLivesMatter" and "#AllLivesMatter". On May 28, 2020, there were nearly 8.8 million tweets with the hashtag, and the average had increased to 3.7 million a day. Political slogans used during demonstrations include the eponymous "Black Lives Matter", "Hands up, don't shoot" (a later discredited reference attributed to Michael Brown), "I can't breathe" (referring to Eric Garner and later George Floyd), "White silence is violence", "No justice, no peace", and "Is my son next?", among others.Khadijah White, a professor at Rutgers University, argues that BLM has ushered in a new era of black university student movements. The ease with which bystanders can record graphic videos of police violence and post them onto social media has driven activism all over the world. The hashtag's usage has gained the attention of high-ranking politicians and has sometimes encouraged them to support the movement. Wikipedia, a WikiProject dedicated to coverage of the Black Lives Matter movement was created in June 2020.

The Role of media Throughout.

It is very evident by the way of BLM, it was one of its own kind. Its scalability, efficiency, and decentralized leadership are the reasons that it became a movement which changed the way of the world. All of this was possible due to the media, in fact the movement was analyzed daily through no. Of Tweets and posts which never let the flame die even after 8 years. Imagine a man, an innocent man, nobody just a man, a man with blood as red as ours, a parent, a child of a mother, no caste no color just an ordinary man. Tortured, violated by the hands of law in a country. "Will the world get to know about it?" "Will you get to know about it?" " Will you react?" Stand up for someone who you never met, who lives far across the oceans, far across the boundaries of your country. "Will you stand up?" " Will you be the only one?" To protest against such acts across countries in you country. Well this movement answered the question and through the media.And not only you, but many humans like you stood up celebrities or not we stood up and that shows even after such distances and differences amid cultures. Mankind is still connected by the threads of the media.

Refrences:

"https://en.wikipedia.org/wiki/Black_Lives_Matter" - Wikipedia.

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