Enabling Business Ecosystem for SME Growth: Digital Tools

D-r Meenakshi is an award-winning speaker, international entrepreneur, and recognised as one of ASIA'S 100 WOMEN POWER LEADERS 2023 from Singapore. She is the recipient of “Women of Excellence 2022” at the Women Economic Forum (WEF). Meenakshi is the G100 Global Chair of Alliances and Alumni Wing at the club G100. Meenakshi also leads as President of Singapore - India Business Council, WICCI (Women’s Indian Chamber of Commerce and Industry). Meenakshi is on the advisory committee of NGO’s .  Originally from Jhansi, India, Meenakshi graduated with an English Literature degree and went on to pursue a Master’s in Film making from AJK Mass Communication Research Centre in Jamia Millia Islamia, New Delhi. She is an Associate Alumni of Singapore Management University and resides in Singapore. Meenakshi has significant expertise working with C-suite executives to build new business verticals and initiatives. Meenakshi represented India at UNESCO and continues to engage with UN related alliances and networks to proliferate possibilities of partnerships and collaborations. She is the recipient of the Honorary Degree of Doctor of Philosophy, Honoris Causa (PH.D), from Rai Technology University in Bengaluru, India.  

Ilijana Petrovska, Ph.D. is FCIM member of Chartered Institute of Marketing and member of Data & Marketing Association. She used to be Head of Training Department at ARIU Derby University in Qatar (former Stenden) and a part time professor at Qatar University, Rome Business School and guest lecturer at the University for applied sciences in Worms, Germany.

She is lecturing many different courses in Marketing as Digital Marketing Strategy, Marketing Strategy, Integrated Marketing communications, Measuring marketing performance, Introduction to E-business, Sales management, Services Marketing, Events marketing, and Strategic Marketing for DBA candidates.

Petrovska took the Digital marketing executive education from Columbia Business School and Northwestern Kellogg's School of Management. She has published and presented articles in the area of Digital marketing, Integrated marketing Communications, social media, branding, entrepreneurial intentions, quality in education in peer reviewed journals and International conferences. Also edited the Macedonian translation of the book “Chaotics” from Kotler and Caslione.