Antimicrobial Wipes Market size was valued at USD 1.5 Billion in 2024 and is forecasted to grow at a CAGR of 7.5% from 2026 to 2033, reaching USD 2.7 Billion by 2033.
The antimicrobial wipes market was valued at USD 7.91 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 7.4% from 2023 to 2030. The demand for antimicrobial wipes is driven by the increasing need for hygiene products in both healthcare and household applications. North America held the largest market share in 2022, accounting for approximately 36% of the global market. The region’s dominance can be attributed to heightened awareness regarding personal hygiene, stringent healthcare regulations, and the presence of established manufacturers. Additionally, the rapid adoption of antimicrobial wipes in public spaces and healthcare facilities has propelled growth in the region. The market in Europe followed closely behind, with the demand being fueled by increasing consumer health consciousness and government initiatives promoting sanitation and hygiene practices. The Asia Pacific region is projected to grow at the highest CAGR during the forecast period, driven by the rising population, growing disposable income, and increasing demand for sanitation products across emerging economies like India and China.
Regionally, Latin America and the Middle East & Africa also hold significant growth potential. The Latin American market is expected to witness steady growth, driven by increased urbanization, rising healthcare expenditure, and the adoption of hygiene practices in developing countries. The Middle East and Africa are expected to grow at a moderate pace due to the growing healthcare sector, rising awareness about infections, and improving sanitation standards. The antimicrobial wipes market in these regions is primarily supported by the increasing prevalence of healthcare associated infections (HAIs) and a growing emphasis on hygiene in public places, schools, and workplaces. With a favorable regulatory environment and shifting consumer preferences toward safer cleaning alternatives, these regions present lucrative opportunities for market expansion.
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Reckitt Benckiser
The Clorox Company
Kimberly-Clark
Procter & Gamble
Unilever
Crosstex International
coVita
Hopkins Medical Products
ConvaTec
Nootie
CleanTex
GAMA Healthcare
Teampac Oy
GOJO Industries
Eisai Co.
Ltd.
The Himalaya Drug Company
NBC Meshtec
Ecolab
Diversey
STERIS
Metrex Research (Danaher)
Whiteley Corporation
Pal International
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Antimicrobial Wipes Market
Alcohol-based Antimicrobial Wipes
Non-alcohol-based Antimicrobial Wipes
Household Cleaning
Medical & Healthcare
Foodservice & Hospitality
Industrial & Commercial
Residential
Healthcare Facilities
Retail & Commercial Establishments
Manufacturing Facilities
Online Retailers
Supermarkets & Hypermarkets
Pharmacies & Drug Stores
Specialty Stores
Polyester
Viscose
Spunlace
Others
US (United States, US and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Antimicrobial Wipes Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Antimicrobial Wipes Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Antimicrobial Wipes Market, By Type
6. Global Antimicrobial Wipes Market, By Application
7. Global Antimicrobial Wipes Market, By Geography
US
Europe
Asia Pacific
Rest of the World
8. Global Antimicrobial Wipes Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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