I SEMESTER
MANAGERIAL ECONOMICS
Course Outcomes
CO1 : To impart knowledge about managerial economics, theory of profit and demand analysis and other basic concepts
CO2 :To gain knowledge about break even point, difference between short run and long run production function and cost analysis, market structure, general equilibrium and advertising budgeting
CO3 :To acquire knowledge about pricing objectives, differential pricing, MRTP act
UNIT-I: NATURE AND SCOPE OF MANAGERIAL ECONOMICS:
Meaning of Managerial Economics - Managerial Economics and Economic Theory - Managerial Economics and Decision Sciences - Nature of managerial decision making - Types of business decisions - Managerial decision making process - Firm-meaning-Objectives - Nature of profits (economic vs. accounting profit) Optimization-functions-slope of functions-optimization techniques- Concept of derivative - Simple rules of derivation - Application of derivatives to optimization problems—Role of marginal analysis in decision making - Total, average and marginal relationship (including problems).
UNIT-II: DEMAND ANALYSIS:
Demand Theory and Analysis – Individual demand and Market demand – Factors determining demand – Relationship between AR and MR-Consumer Behaviour –utility analysis – indifference curve analysis - Elasticity of demand – Price Elasticity - Income Elasticity – Cross Elasticity – Elasticity and Decision making (including problems). Demand estimation and demand forecasting: Meaning, significance and methods (Theory only).
UNIT-III: PRODUCTION ANALYSIS:
Meaning of Production function – Cobb Douglas Production Function – Production with one variable input – Law of Diminishing marginal returns – Optimal employment to a factor of production - Production with two variable inputs – Production iso-quant – Production iso-cost –Optimal employment of two inputs – Expansion path – Returns to scale and economies of scope (including problems).
UNIT-IV: COST ANALYSIS:
Concepts of cost – Short run cost functions - Finding minimum average variable cost through equations – Long run cost function – Linear and nonlinear break even analysis.- Profit contribution analysis (including problems).
UNIT - V:
MARKET STRUCTURE:
Perfect and Imperfect market condition – Perfect competition – Characteristics – Equilibrium price
– Profit maximization, (in short run and long run) – Shut down decision – Monopoly:
characteristics,– Profit Maximization in short run and long run, Allocative inefficiency, Income
Transfer and Rent seeking – price discrimination-Monopolistic competition: Characteristics –
Profit Maximization – Price and output determination in the short run and long run, Oligopoly:
Characterstics – Price Rigidity – price leadership - Kinked demand model (including problems).
SUGGESTED READINGS:
1. Petersen and Lewis : Managerial Economics, 4/e, Pearson/PHI, 2002.
2. Managerial Economics, Ahuja. H.L, S. Chand, New Delhi.
3. M.L. Trivedi: Managerial Economics, Tata Mc-Graw Hill, New Delhi 2004.
8
(Applicable to the batch of students admitted in the academic year 2019-20 and onwards)
M.Com. (CBCS) FACULTY OF COMMERCE, OU
PRINCIPLES OF MARKETING
Course Outcomes
CO1 : Marketing concepts, help you understand the factors that influence marketing decisions.
CO2
Focus attention on the vital role of marketing in today's globel economy
CO3
The specific objectives for student learning under this broad goal are to understand how organizations identify customers and their wants/needs
UNIT-I:
INTRODUCTION:
Meaning and Definition of Marketing - Scope of Marketing - Evolution of Marketing Concepts -Production
Concept - Product Concept - Marketing Myopia - Selling Concept - Marketing Concept Societal Marketing
Concept - Objectives of Marketing - Role of Marketing in Economic Development - Rural Marketing - Rural
Markets Vs Urban Markets - Marketing Management Tasks - Marketing Mix-Direct Marketing - Online
Marketing – Marketing Challenges and Opportunities. - Marketing of Services
UNIT-II:
MARKETING ENVIRONMENT:
Micro Environment (Company-Suppliers-Marketing Intermediaries- Customers- Competitors-Publics) - Macro
Environment (Demographic-Economic-Natural- Technologica1-Political-Legal (Consumer Protection Act
1986) and Regulatory Cultural-Social) - International Marketing- GATT & WTO
UNIT-III:
SEGMENTING, TARGETING & POSITIONING:
Concept of Target Market - Diffused Market - Concentrated Market - Clustered Market - Market Segmentation:
Bases-Benefits-Requirements for Effective Segmentation - Market Segmentation Analysis for Consumer and
Service - Product Positioning: Concepts – Bases
UNIT- IV:
CONSUMER BEHAVIOUR:
Consumer Behaviour - Nature-Scope-Importance - Factors influencing Consumer Behaviour - Economic -
Psychologica1-Cultural-Social and Personal - Models of Consumer Behaviour - Marshallian-Maslow Freudian-
Howard-Sheth - Steps in consumer Decision Process - Post Purchase Behaviour - Cognitive Dissonance -
Organizational Buyer - Industrial Markets-Reseller Market-Government Market. Characteristics of
Organizational Buyer - Organizational Buying Process - Organizational Buyer Vs Consumer Behaviour –
Factors influencing organizational Consumer Behaviour
UNIT-V:
MARKETING PLANNING AND STRATEGY:
Corporate Strategic Planning - Vision-Mission – Strategic Business Units – Planning new businesses - Business
Strategic Planning - SWOT Analysis - Goal Formulation-Strategy Formulation-Program Formulation –
Implementation - Feedback and Control - Marketing Process - Nature and Contents of a Marketing Plan –
Marketing Control - Annual Plan Control – Profitability Control – Efficiency Control – Strategic Control
SUGGESTED READINGS:
1. Marketing Management - Philip Kotler - Pearson Education/PHI
2. Marketing Management - Rajan Saxena - Tata McGraw Hill
3. Marketing Management: Planning, Implementation and Control: Global Perspective Indian Context – VS
Ramasamy & S. Namakumari - SAGE
4. Marketing Management: A South Asian Perspective – Philip Kotler and Kevin Lane Kotler, Pearson
Education
5. Basic Marketing - Perreault and McGarthy - Tata McGraw Hill
6. Case and Simulations in Marketing - Ramphal and Gupta - Golgatia, Delhi.
7. Case Studies in Marketing - R.Srinivasan - PHI.
8. Marketing concepts and cases – Michael J Etzel, Bruce J Walker, William J Stanton and Ajay Pandit, TMH
13th Edition, New Delhi
9. Marketing Management – S.Jayachandran - TMH
10. Rajan Saxena: Marketing Management
11. Stanton WJ: Fundamental of Marketing,
12. Assael: Consumer Behaviour,Thomson
9
(Applicable to the batch of students admitted in the academic year 2019-20 and onwards)
ORGANISATION THEORY AND BEHAVIOUR
Course Outcomes
CO1
Familiarize students with the concepts and dimensions of Organization Theory.
CO2
Students will gain awareness of the organisational behaviour for understanding organisational functioning particularly on the individual and group/team level.
CO3
Learn about theories of Learning, Motivation and Leadership and understand their importance from the managerial perspective
CO4
Understand the role of culture, communication, conflict and change in an organisational setup
UNIT 1:
INTRODUCTION:
Organization: Definition – Organisation Theories: Classical Theory- Features – limitations. Neoclassical Theory – features – limitations. Contemporary Organisation Theory – features- limitations - Systems Approach – Contingency Approach.
Organisational Behaviour: (OB) – Features – Scope – Fundamentals - Concepts of OB – Challenges and opportunities for OB – Contributing disciplines to the OB-Concept of Positive Organizational behavior.
Organizational Effectiveness: Approaches – Factors affecting Organizational Effectiveness
UNITII:
UNDERSTANDING INDIVIDUAL AND GROUP BEHAVIOUR:
Individual Behaviour : Factors Influencing Individual Behaviour -Personality Determinants – Big five Personality factors – Learning Theories. The Perceptual Process – Factors influencing perception – Internal and External; Attitudes and Behaviour- Attitude Formation and Attitude Change.
Group Behaviour :– Fundamentals of Groups – Stages of Development- Important Factors influencing Team Effectiveness – Cohesiveness – Norms – Decision Making
UNIT III:
MOTIVATION, MORALE AND CULTURE:
Motivation: Theories of Motivation – Motivational Processes - Content Theories ( Maslow, Herzberg,
McCleland) – Process Theories (Adam, Victor, Vroom and Lawler and Porter) – Learning and Reinforcement
Theory.
Morale: Factors influencing Morale
Organisational Culture: – Characteristics - Dimensions – Forming a Culture – Sustaining a Culture – Changing a Culture
UNIT IV.
ORGANISATIONAL POWER , POLITICS, CONFLICT & STRESS MANAGEMENT
Power and Politics: Power Bases – Dependency – Individual Versus Organisational Power – Political process in
Organisation – Factors contributing – Techniques of Organisational Politics – Managing Political Behaviour
Conflict – Transition in Conflict Thought – Functional and Dysfunctional Conflict – Process of Conflict – Managing Conflict.
Concept of Stress - Potential Sources of Stress - Individual Differences - Cultural Differences - Consequences of Stress- Managing Stress
UNIT V
LEADERSHIP, COMMUNICATION AND CHANGE:
Leadership : Leadership and Management – Leadership Styles - Theories of Leadership – Traits – Behavioral
Model (Managerial Grid) – Contingency ( Feilder, Path goal, Tri-dimensional – Inspirational approaches
Communication: Significance –Process- Formal and Informal Communication - Barriers to
communication- Improving Communication Skills – Introduction to Transactional Analytics – The
Human impact of computer Mediated Communication
Change – Challenges contributing to Change – Types of Change Approaches – Contemporary Issues in Change.
SUGGESTED READINGS:
1. Robins P.Stephen & Judge: Organizational Behavior, Pearson, New De1hi.2007
2. Greenberg and Baron: Behaviour in Organisation
3. Daft: Organisation Theory and Design, Thomson 2005
4. Fred Luthans: Organizational Behavior, Me Graw Hill, New Delhi.
5. Nahavandi: Organizational Behaviour, sage.
6. Nelson: Organisational Behaviour, 3e, Thomson 2006
7. Aswathappa: Organizational Behavior, Himalaya Publisher.
8. Jones G R :Organizational Theory, Pearson Education, New Delhi
9. Shashi Gupta & Rosy: Organisation Behaviour—Kalyani Publication
10. Hellriegel: Organisational Behaviour, 10e, Thomson 2006.
11. SharmaVVS: Organisational Behaviour,Jaico Publication
FINANCIAL MANAGEMENT
Course Outcomes
CO1
To understand the objectives and scope of Financial Management and the role
and important functions of a finance manager
CO2
To acquire the methods of calculating the cost of capital and to analyse the
capital structure of a firm based on leverages
CO3
To comprehend the application of different investment appraisal techniques for taking investment decisions and awareness of divident decision theories
CO4
To know the importance of Working Capital Management and Short Term sources of finance
UNIT-I:
INTRODUCTION TO FINANCIAL MANAGEMENT:
Financial Management: Meaning- Evolution – Organization of Finance Function – Financial Decisions – Goals
of Financial Management – Agency Problem – Changing Role of Finance Manager (Theory).
Time Value of Money: Meaning – Rationale of Time Preference for Money – Future Value – Present Value
(Including Problems)
UNIT-II:
CAPITAL BUDGETING:
Capital Budgeting: Meaning – Importance – Process – Kinds of Decisions – Cash Flow Estimation –
Techniques of Capital Budgeting – Traditional Techniques: Payback Period – Accounting / Average Rate of
Return – Discounted Techniques – Discounted Payback Period – Net Present Value – Internal Rate of Return –
Profitability Index – NPV Vs. IRR – Capital Rationing (Including Problems)
Risk Analysis in Capital Budgeting Decisions: Sources and Perspectives of Risk – Traditional Tools – Payback
Period – Risk Adjusted Discount Rate – Certainty Equivalent Coefficient of Variation – and Decision Tree
Analysis (Including Problems)
UNIT-III:
WORKING CAPITAL MANAGEMENT:
Working Capital: Meaning – Kinds – Determinants – Sources and Levels – Estimation of Working
Capital Requirements (Including Problems)
Cash Management: Nature of Cash – Motives of Holding Cash – Objectives of Cash Management – Factors
Determining Cash Need – Cash Cycle – Facets of Cash Management –Cash Forecasting and Budgeting –
Management of Cash Flows – Determination of Optimum Cash Balance (Including Problems)
Accounts Receivable Management: Meaning – Objectives – Cost Benefit Analysis – Credit Standards –
Credit Terms – Collection of Receivables (Including Problems)
Inventory Management: Meaning – Components of Inventory – Motives of Holding Inventory – Objectives of
Inventory Management – Tools and Techniques of Inventory Control (Including Problems)
UNIT–IV:
FINANCING DECISIONS:
Cost of Capital: Meaning – Significance – Classification of Costs – Computation of Specific Cost of Capital –
Cost of Debt – Cost of Preference Share Capital – Cost of Equity Share Capital and Cost of Retained Earnings –
Computation of Weighted Average and Marginal Cost of Capital (Including Problems)
Leverages: Meaning – Types – EBIT-EPS Analysis – Degree of Operating Leverage – Degree of Financial Leverage
– Degree of Combined Leverage – Indifference Point (Including Problems)
Capital Structure Theories: Meaning – Determinants – Theories – Net Income Approach – Net Operating
Income Approach – Traditional Approach – MM Approach (Theory)
UNIT-V:
DIVIDEND DECISIONS:
Dividend Policy: Meaning – Types of Dividend Policies – Factors Influencing Dividend Policy – Forms of
Dividends (Theory)
Dividend Theories: Relevance Theories – Walter‘s Model – Gordon‘s Model – Irrelevance Theory – MM
Hypothesis (Including Problems)
SUGGESTED READINGS:
1. Prasanna Chandra: Financial management, TMH., 2.Erhardt & Brigham: Corporate Finance: A Focused Approach,
Thomson., 3.Eugene Brigham & Erhardt: Fundamental of Financial Management, Thomson., 4.Khan M.Y. & Jain PK:
Financial management, TMH., 5.Kulkarni P.V.: Financial Management, Himalaya., 6.Lasher: Practical Financial
Management, Thomson.,7.Pandey I.M.: Financial Management, Vikas., 8.Rustagi, R.P. Financial Management, Sultan
Chand., 9.Shashi K. Gupta and R.K. Sharma: Financial Management, Kalyani Publishers., 10.Solemen Ezra & Pringle John
J:An Introduction to Financial Management, Prentice Hall., 11.Srivatsava R.M:Essential of Business Finances, Himalaya.,
12.Sudarsan Reddy G:Financial Management , Himalaya., 13.Van Horn, James C: Financial Management, Prentice Hall.
INDIAN ACCOUNTING STANDARDS
Course Outcomes
CO1
To familiarize and acquaint the student with accounting standards and various financial reporting practices.
CO2
Standardising the accouting policies and principles of an economy.
CO3
Ensure transparency, reliability, consistency, and comparability of the financial statements
UNIT-I:
INTRODUCTION:
Accounting: Meaning – Evolution – Accounting as an information system – Accounting Principles - Accounting standard:
Concept -Evolution - Difficulties in standard setting process – IASB - FASB- ASB India: Constitution - Functions – Procedure
for setting standards - Need for Uniform Global Financial Reporting - Significant differences between IAS, US GAAP and
Indian GAAP (AS) - IFRS Concept – Convergence of Accounting Standards - Ind AS Concept – Applicability/Adoption of Ind
AS (Road Map). (Theory only)
UNIT-II:
INDIAN ACCOUNTING STANDARDS (IND AS-1 to 21):
Overview of Indian Accounting Standards: (Ind AS-1 to Ind AS-21): Ind AS-1: Presentation of financial statements – Ind
AS-2: Inventories – Ind AS-7: Cash flow statements - Ind AS-8: Accounting policies, changes in accounting estimates and
errors – Ind AS-10: Events after the Balance Sheet Date – Ind AS-11: Construction contracts – Ind AS -12: Income taxes –
Ind AS-16: Property, Plant and Equipment – Ind AS-17: Leases – Ind AS-18: Revenue – Ind AS-19: Employee benefits – Ind
AS-20: Accounting for Govt. Grants and Disclosure of Govt. Assistance – Ind AS-21: The effects of changes in foreign
exchange rates. (Theory only)
UNIT-III:
INDIAN ACCOUNTING STANDARDS (IND AS-23 to 41):
Overview of Indian Accounting Standards: (Ind AS-23 to Ind AS-41): Ind AS- 23: Borrowing costs – Ind AS-24: Related
party disclosure – Ind AS-27: Separate financial statements – Ind AS-28: Investments in associates and Joint ventures – Ind
AS-29: Financial Reporting in Hyper Inflationary economies – Ind AS-32: Financial instruments: Presentation – Ind AS-33:
Earnings Per Share – Ind AS-34: Interim financial reporting – Ind AS-36: Impairment of assets – Ind AS-37: Provisions,
contingent liabilities and contingent assets – Ind AS-38: Intangible assets – Ind AS-40: Investment property – Ind AS-41:
Agriculture. (Theory only)
UNIT-IV:
INDIAN ACCOUNTING STANDARDS (IND AS-101 to 106) :
Overview of Indian Accounting Standards: (Ind AS 101 to Ind AS 106): Ind AS-101: First time adoption of Indian
Accounting Standards – Ind AS-102: Share based payments – Ind AS-103: Business Combinations – Ind AS -104: Insurance
contracts – Ind AS-105: Non-current assets held for sale and discontinued operations – Ind As-106: Exploration for and
evaluation of mineral resources. (Theory only)
UNIT-V:
INDIAN ACCOUNTING STANDARDS (IND AS-107 to 115) :
Overview of Indian Accounting Standards: (Ind AS 107 to Ind AS 115): Ind AS-107: Financial instrument: disclosure –
Ind AS-108: Operating segments – Ind AS-109: Financial instruments – Ind AS-110: Consolidated financial statements – Ind
AS-111: Joint arrangement - Ind AS – 112: Disclosure of interest in other entities – Ind AS-113: Fair Value Measurement –
Ind AS-114: Regulatory Deferral Accounts – Ind AS-115: Revenue from Contracts with customers. (Theory only)
SUGGESTED READINGS:
1. Jawaharlal “Accounting Theory and Practice” Himalya Publishing Company, New Delhi.
2. Porwal L.S. “Accounting Theory” Tata McGraw-hill Publishing Company, New Delhi.
3. Rawat D.S. “Accounting Standards” Taxmann Allied Services Private Limited, New Delhi.
4. Rawat D.S. “Ind ASs Converged IFRS” Taxmann Allied Services Private Limited, New Delhi.
5. Kamal Garg “Ind AS & IFRS” KG Management Advisors LLP, New Delhi, 2017
6. Kamal Garg “IFRS Concepts and Applications” Bharat Law House Pvt. Limted, New Delhi.
7. Ghosh T.P. “IFRSs for Finance Executives”, Taxmann Allied Services Private Limited, New Delhi.
8.Gupta R.L & Radhaswamy “Advanced Accountancy” Sultan Chand & Sons, New Delhi.
SEMESTER–I
MANAGERIAL ECONOMICS
PAPER CODE: COM 1: Core-I Total Marks: 80+15+05=100
THPW: 5; Credits: 4 ESED: 3 HRS
OBJECTIVE: To impart conceptual and practical knowledge of managerial economics.
UNIT-I: NATURE AND SCOPE OF MANAGERIAL ECONOMICS:
Meaning of Managerial Economics - Managerial Economics and Economic Theory - Managerial
Economics and Decision Sciences - Nature of managerial decision making - Types of business
decisions - Managerial decision making process - Firm-meaning-Objectives - Nature of profits
(economic vs. accounting profit) Optimization-functions-slope of functions-optimization
techniques- Concept of derivative - Simple rules of derivation - Application of derivatives to
optimization problems—Role of marginal analysis in decision making - Total, average and
marginal relationship (including problems).
UNIT-II: DEMAND ANALYSIS:
Demand Theory and Analysis – Individual demand and Market demand – Factors determining
demand – Relationship between AR and MR-Consumer Behaviour –utility analysis – indifference
curve analysis - Elasticity of demand – Price Elasticity - Income Elasticity – Cross Elasticity –
Elasticity and Decision making (including problems). Demand estimation and demand forecasting:
Meaning, significance and methods (Theory only).
UNIT-III: PRODUCTION ANALYSIS:
Meaning of Production function – Cobb Douglas Production Function – Production with one
variable input – Law of Diminishing marginal returns – Optimal employment to a factor of
production - Production with two variable inputs – Production iso-quant – Production iso-cost –
Optimal employment of two inputs – Expansion path – Returns to scale and economies of scope
(including problems).
UNIT-IV: COST ANALYSIS:
Concepts of cost – Short run cost functions - Finding minimum average variable cost through
equations – Long run cost function – Linear and nonlinear break even analysis.- Profit contribution
analysis (including problems).
UNIT - V: MARKET STRUCTURE:
Perfect and Imperfect market condition – Perfect competition – Characteristics – Equilibrium price
– Profit maximization, (in short run and long run) – Shut down decision – Monopoly:
characteristics,– Profit Maximization in short run and long run, Allocative inefficiency, Income
Transfer and Rent seeking – price discrimination-Monopolistic competition: Characteristics –
Profit Maximization – Price and output determination in the short run and long run, Oligopoly:
Characterstics – Price Rigidity – price leadership - Kinked demand model (including problems).
SUGGESTED READINGS:
1. Petersen and Lewis : Managerial Economics, 4/e, Pearson/PHI, 2002.
2. Managerial Economics, Ahuja. H.L, S. Chand, New Delhi.
3. M.L. Trivedi: Managerial Economics, Tata Mc-Graw Hill, New Delhi 2004.
8
(Applicable to the batch of students admitted in the academic year 2019-20 and onwards)
M.Com. (CBCS) FACULTY OF COMMERCE, OU
SEMESTER–I
PRINCIPLES OF MARKETING
PAPER CODE: COM 2: Core-II Total Marks: 80+15+05=100
THPW: 5; Credits: 4 ESED: 3 HRS
Objectives: To Familiarize the Students with basic concepts of Marketing
UNIT-I: INTRODUCTION:
Meaning and Definition of Marketing - Scope of Marketing - Evolution of Marketing Concepts -Production
Concept - Product Concept - Marketing Myopia - Selling Concept - Marketing Concept Societal Marketing
Concept - Objectives of Marketing - Role of Marketing in Economic Development - Rural Marketing - Rural
Markets Vs Urban Markets - Marketing Management Tasks - Marketing Mix-Direct Marketing - Online
Marketing – Marketing Challenges and Opportunities. - Marketing of Services
UNIT-II: MARKETING ENVIRONMENT:
Micro Environment (Company-Suppliers-Marketing Intermediaries- Customers- Competitors-Publics) - Macro
Environment (Demographic-Economic-Natural- Technologica1-Political-Legal (Consumer Protection Act
1986) and Regulatory Cultural-Social) - International Marketing- GATT & WTO
UNIT-III: SEGMENTING, TARGETING & POSITIONING:
Concept of Target Market - Diffused Market - Concentrated Market - Clustered Market - Market Segmentation:
Bases-Benefits-Requirements for Effective Segmentation - Market Segmentation Analysis for Consumer and
Service - Product Positioning: Concepts – Bases
UNIT- IV: CONSUMER BEHAVIOUR:
Consumer Behaviour - Nature-Scope-Importance - Factors influencing Consumer Behaviour - Economic -
Psychologica1-Cultural-Social and Personal - Models of Consumer Behaviour - Marshallian-Maslow Freudian-
Howard-Sheth - Steps in consumer Decision Process - Post Purchase Behaviour - Cognitive Dissonance -
Organizational Buyer - Industrial Markets-Reseller Market-Government Market. Characteristics of
Organizational Buyer - Organizational Buying Process - Organizational Buyer Vs Consumer Behaviour –
Factors influencing organizational Consumer Behaviour
UNIT-V: MARKETING PLANNING AND STRATEGY:
Corporate Strategic Planning - Vision-Mission – Strategic Business Units – Planning new businesses - Business
Strategic Planning - SWOT Analysis - Goal Formulation-Strategy Formulation-Program Formulation –
Implementation - Feedback and Control - Marketing Process - Nature and Contents of a Marketing Plan –
Marketing Control - Annual Plan Control – Profitability Control – Efficiency Control – Strategic Control
SUGGESTED READINGS:
1. Marketing Management - Philip Kotler - Pearson Education/PHI
2. Marketing Management - Rajan Saxena - Tata McGraw Hill
3. Marketing Management: Planning, Implementation and Control: Global Perspective Indian Context – VS
Ramasamy & S. Namakumari - SAGE
4. Marketing Management: A South Asian Perspective – Philip Kotler and Kevin Lane Kotler, Pearson
Education
5. Basic Marketing - Perreault and McGarthy - Tata McGraw Hill
6. Case and Simulations in Marketing - Ramphal and Gupta - Golgatia, Delhi.
7. Case Studies in Marketing - R.Srinivasan - PHI.
8. Marketing concepts and cases – Michael J Etzel, Bruce J Walker, William J Stanton and Ajay Pandit, TMH
13th Edition, New Delhi
9. Marketing Management – S.Jayachandran - TMH
10. Rajan Saxena: Marketing Management
11. Stanton WJ: Fundamental of Marketing,
12. Assael: Consumer Behaviour,Thomson
9
(Applicable to the batch of students admitted in the academic year 2019-20 and onwards)
M.Com. (CBCS) FACULTY OF COMMERCE, OU
SEMESTER–I
ORGANISATION THEORY AND BEHAVIOUR
PAPER CODE: COM 3: Core-III Total Marks: 80+15+05=100
THPW: 5; Credits: 4 ESED: 3 HRS
Objective: To familiarize the students with the concepts and dimensions of Organization Theory &
Behaviour.
UNIT 1: INTRODUCTION:
Organization: Definition – Organisation Theories: Classical Theory- Features – limitations. Neoclassical Theory –
features – limitations. Contemporary Organisation Theory – features- limitations - Systems Approach – Contingency
Approach.
Organisational Behaviour: (OB) – Features – Scope – Fundamentals - Concepts of OB – Challenges and opportunities
for OB – Contributing disciplines to the OB-Concept of Positive Organizational behavior.
Organizational Effectiveness: Approaches – Factors affecting Organizational Effectiveness
UNITII:UNDERSTANDING INDIVIDUAL AND GROUP BEHAVIOUR:
Individual Behaviour : Factors Influencing Individual Behaviour -Personality Determinants – Big five
Personality factors – Learning Theories. The Perceptual Process – Factors influencing perception – Internal and
External; Attitudes and Behaviour- Attitude Formation and Attitude Change.
Group Behaviour :– Fundamentals of Groups – Stages of Development- Important Factors influencing Team
Effectiveness – Cohesiveness – Norms – Decision Making
UNIT III: MOTIVATION, MORALE AND CULTURE:
Motivation: Theories of Motivation – Motivational Processes - Content Theories ( Maslow, Herzberg,
McCleland) – Process Theories (Adam, Victor, Vroom and Lawler and Porter) – Learning and Reinforcement
Theory.
Morale: Factors influencing Morale
Organisational Culture: – Characteristics - Dimensions – Forming a Culture – Sustaining a Culture – Changing a
Culture
UNIT IV. ORGANISATIONAL POWER , POLITICS, CONFLICT & STRESS MANAGEMENT
Power and Politics: Power Bases – Dependency – Individual Versus Organisational Power – Political process in
Organisation – Factors contributing – Techniques of Organisational Politics – Managing Political Behaviour
Conflict – Transition in Conflict Thought – Functional and Dysfunctional Conflict – Process of Conflict – Managing
Conflict.
Concept of Stress - Potential Sources of Stress - Individual Differences - Cultural Differences - Consequences of Stress
- Managing Stress
UNIT V. LEADERSHIP, COMMUNICATION AND CHANGE:
Leadership : Leadership and Management – Leadership Styles - Theories of Leadership – Traits – Behavioral
Model (Managerial Grid) – Contingency ( Feilder, Path goal, Tri-dimensional – Inspirational approaches
Communication: Significance –Process- Formal and Informal Communication - Barriers to
communication- Improving Communication Skills – Introduction to Transactional Analytics – The
Human impact of computer Mediated Communication
Change – Challenges contributing to Change – Types of Change Approaches – Contemporary Issues in Change.
SUGGESTED READINGS:
1. Robins P.Stephen & Judge: Organizational Behavior, Pearson, New De1hi.2007
2. Greenberg and Baron: Behaviour in Organisation
3. Daft: Organisation Theory and Design, Thomson 2005
4. Fred Luthans: Organizational Behavior, Me Graw Hill, New Delhi.
5. Nahavandi: Organizational Behaviour, sage.
6. Nelson: Organisational Behaviour, 3e, Thomson 2006
7. Aswathappa: Organizational Behavior, Himalaya Publisher.
8. Jones G R :Organizational Theory, Pearson Education, New Delhi
9. Shashi Gupta & Rosy: Organisation Behaviour—Kalyani Publication
10. Hellriegel: Organisational Behaviour, 10e, Thomson 2006.
11. SharmaVVS: Organisational Behaviour,Jaico Publication
10
(Applicable to the batch of students admitted in the academic year 2019-20 and onwards)
M.Com. (CBCS) FACULTY OF COMMERCE, OU
SEMESTER I: SPECIALISATION
FINANCE/ACCOUNTING/TAXATION/INTERNATIONAL
BUSINESS/INSURANCE/BANKING/COMPUTER
APPLICATIONS
FINANCIAL MANAGEMENT
PAPER CODE: COM 4 :E1 Total Marks: 80+15+05=100
THPW: 5 ESED: 3 HRS
OBJECTIVE: to introduce the subject of Financial Management; and to acquaint the student with various
techniques of Financial Management.
UNIT-I: INTRODUCTION TO FINANCIAL MANAGEMENT:
Financial Management: Meaning- Evolution – Organization of Finance Function – Financial Decisions – Goals
of Financial Management – Agency Problem – Changing Role of Finance Manager (Theory).
Time Value of Money: Meaning – Rationale of Time Preference for Money – Future Value – Present Value
(Including Problems)
UNIT-II: CAPITAL BUDGETING:
Capital Budgeting: Meaning – Importance – Process – Kinds of Decisions – Cash Flow Estimation –
Techniques of Capital Budgeting – Traditional Techniques: Payback Period – Accounting / Average Rate of
Return – Discounted Techniques – Discounted Payback Period – Net Present Value – Internal Rate of Return –
Profitability Index – NPV Vs. IRR – Capital Rationing (Including Problems)
Risk Analysis in Capital Budgeting Decisions: Sources and Perspectives of Risk – Traditional Tools – Payback
Period – Risk Adjusted Discount Rate – Certainty Equivalent Coefficient of Variation – and Decision Tree
Analysis (Including Problems)
UNIT-III: WORKING CAPITAL MANAGEMENT:
Working Capital: Meaning – Kinds – Determinants – Sources and Levels – Estimation of Working
Capital Requirements (Including Problems)
Cash Management: Nature of Cash – Motives of Holding Cash – Objectives of Cash Management – Factors
Determining Cash Need – Cash Cycle – Facets of Cash Management –Cash Forecasting and Budgeting –
Management of Cash Flows – Determination of Optimum Cash Balance (Including Problems)
Accounts Receivable Management: Meaning – Objectives – Cost Benefit Analysis – Credit Standards –
Credit Terms – Collection of Receivables (Including Problems)
Inventory Management: Meaning – Components of Inventory – Motives of Holding Inventory – Objectives of
Inventory Management – Tools and Techniques of Inventory Control (Including Problems)
UNIT–IV: FINANCING DECISIONS:
Cost of Capital: Meaning – Significance – Classification of Costs – Computation of Specific Cost of Capital –
Cost of Debt – Cost of Preference Share Capital – Cost of Equity Share Capital and Cost of Retained Earnings –
Computation of Weighted Average and Marginal Cost of Capital (Including Problems)
Leverages: Meaning – Types – EBIT-EPS Analysis – Degree of Operating Leverage – Degree of Financial Leverage
– Degree of Combined Leverage – Indifference Point (Including Problems)
Capital Structure Theories: Meaning – Determinants – Theories – Net Income Approach – Net Operating
Income Approach – Traditional Approach – MM Approach (Theory)
UNIT-V: DIVIDEND DECISIONS:
Dividend Policy: Meaning – Types of Dividend Policies – Factors Influencing Dividend Policy – Forms of
Dividends (Theory)
Dividend Theories: Relevance Theories – Walter‘s Model – Gordon‘s Model – Irrelevance Theory – MM
Hypothesis (Including Problems)
SUGGESTED READINGS:
1. Prasanna Chandra: Financial management, TMH., 2.Erhardt & Brigham: Corporate Finance: A Focused Approach,
Thomson., 3.Eugene Brigham & Erhardt: Fundamental of Financial Management, Thomson., 4.Khan M.Y. & Jain PK:
Financial management, TMH., 5.Kulkarni P.V.: Financial Management, Himalaya., 6.Lasher: Practical Financial
Management, Thomson.,7.Pandey I.M.: Financial Management, Vikas., 8.Rustagi, R.P. Financial Management, Sultan
Chand., 9.Shashi K. Gupta and R.K. Sharma: Financial Management, Kalyani Publishers., 10.Solemen Ezra & Pringle John
J:An Introduction to Financial Management, Prentice Hall., 11.Srivatsava R.M:Essential of Business Finances, Himalaya.,
12.Sudarsan Reddy G:Financial Management , Himalaya., 13.Van Horn, James C: Financial Management, Prentice Hall.
11
(Applicable to the batch of students admitted in the academic year 2019-20 and onwards)
M.Com. (CBCS) FACULTY OF COMMERCE, OU
SEMESTER I: SPECIALISATION:
FINANCE/ACCOUNTING/TAXATION/INTERNATIONAL
BUSINESS/INSURANCE/BANKING/COMPUTER APPLICATIONS
INDIAN ACCOUNTING STANDARDS
Paper Code:COM5: E2 Exam. Duration: 3 Hrs
PPW : 5 Max. Marks: 80+20IA
Objectives: To familiarize the student with accounting standards and financial reporting practices.
UNIT-I: INTRODUCTION:
Accounting: Meaning – Evolution – Accounting as an information system – Accounting Principles - Accounting standard:
Concept -Evolution - Difficulties in standard setting process – IASB - FASB- ASB India: Constitution - Functions – Procedure
for setting standards - Need for Uniform Global Financial Reporting - Significant differences between IAS, US GAAP and
Indian GAAP (AS) - IFRS Concept – Convergence of Accounting Standards - Ind AS Concept – Applicability/Adoption of Ind
AS (Road Map). (Theory only)
UNIT-II: INDIAN ACCOUNTING STANDARDS (IND AS-1 to 21):
Overview of Indian Accounting Standards: (Ind AS-1 to Ind AS-21): Ind AS-1: Presentation of financial statements – Ind
AS-2: Inventories – Ind AS-7: Cash flow statements - Ind AS-8: Accounting policies, changes in accounting estimates and
errors – Ind AS-10: Events after the Balance Sheet Date – Ind AS-11: Construction contracts – Ind AS -12: Income taxes –
Ind AS-16: Property, Plant and Equipment – Ind AS-17: Leases – Ind AS-18: Revenue – Ind AS-19: Employee benefits – Ind
AS-20: Accounting for Govt. Grants and Disclosure of Govt. Assistance – Ind AS-21: The effects of changes in foreign
exchange rates. (Theory only)
UNIT-III: INDIAN ACCOUNTING STANDARDS (IND AS-23 to 41):
Overview of Indian Accounting Standards: (Ind AS-23 to Ind AS-41): Ind AS- 23: Borrowing costs – Ind AS-24: Related
party disclosure – Ind AS-27: Separate financial statements – Ind AS-28: Investments in associates and Joint ventures – Ind
AS-29: Financial Reporting in Hyper Inflationary economies – Ind AS-32: Financial instruments: Presentation – Ind AS-33:
Earnings Per Share – Ind AS-34: Interim financial reporting – Ind AS-36: Impairment of assets – Ind AS-37: Provisions,
contingent liabilities and contingent assets – Ind AS-38: Intangible assets – Ind AS-40: Investment property – Ind AS-41:
Agriculture. (Theory only)
UNIT-IV: INDIAN ACCOUNTING STANDARDS (IND AS-101 to 106) :
Overview of Indian Accounting Standards: (Ind AS 101 to Ind AS 106): Ind AS-101: First time adoption of Indian
Accounting Standards – Ind AS-102: Share based payments – Ind AS-103: Business Combinations – Ind AS -104: Insurance
contracts – Ind AS-105: Non-current assets held for sale and discontinued operations – Ind As-106: Exploration for and
evaluation of mineral resources. (Theory only)
UNIT-V: INDIAN ACCOUNTING STANDARDS (IND AS-107 to 115) :
Overview of Indian Accounting Standards: (Ind AS 107 to Ind AS 115): Ind AS-107: Financial instrument