Digital Marketing

Digital Marketing Course Outline

Duration: 3 Months
Fee Structure: 6000/Month (Payment plans available)

Course Overview:

1. Introduction to Digital Marketing

   • Fundamentals and key concepts

   • Importance in today’s business landscape

2. Search Engine Optimization (SEO)

   • On-Page SEO: Keyword research, content optimization, meta tags

   • Off-Page SEO: Link building, social signals, brand mentions

   • Technical SEO: Site speed, mobile optimization, schema markup

   • Local SEO: Targeting local search queries

   • E-commerce SEO: Optimizing online stores for search engines

3. Content Marketing

   • Strategies for creating engaging content

   • Content distribution and promotion

4. Social Media Marketing

   • Overview of platforms (Facebook, Instagram, LinkedIn)

   • Creating effective campaigns and measuring success

5. Paid Advertising

   • Google Ads and PPC fundamentals

   • Social media advertising techniques

6. Email Marketing

   • Building email lists and segmentation strategies

   • Crafting impactful email campaigns

7. Analytics and Reporting

   • Using tools like Google Analytics to measure performance

   • Key metrics for evaluating digital marketing success

8. Digital Marketing Strategy Development

   • Creating a comprehensive marketing plan

   • Budgeting and resource allocation

9. Capstone Project

   • Real-world project to apply learned concepts

   • Presentation and feedback session

Instructor Profile: Syed Shahzaib Gillani

Syed Shahzaib Gillani is a seasoned digital marketing professional with over 3 years of experience. He has successfully managed campaigns for leading firms like Sky Marketing and HK Brisen, focusing on enhancing online visibility and driving customer engagement. Syed is proficient in SEO, PPC, social media marketing, and content strategy, providing students with a practical understanding of digital marketing. His passion for teaching and industry expertise ensures a comprehensive learning experience for all participants.