SSCI/ SCIE

• Yeo, H., & Hwang, H.* (2025). Empowering Sustainability: Examining the Psychological Benefits of Sustainable Consumption for Self-Esteem Enhancement. Sustainable Development. SSCI

• Hwang, H., Nam, S., & Lee, Y. (2025). Reducing food waste behavior for sustainable consumption: The effect of food consumption values on food waste. Journal of Consumer Affairs, 59(1). SSCI.

• Suk, J., Li, X., & Hwang, H.* (2024). A systematic review of consumer empowerment research trends: Evidence from esteemed consumer studies journals. Journal of Consumer Affairs, 57(3), 1423-1452. SSCI.

• Yoon, J., Han, S., Lee, Y., & Hwang, H.* (2024). Text mining analysis of ESG management reports in South Korea: comparison with sustainable development goals. Sage Open, 13(4). SSCI.

• Nam, S., Hwang, H.*, & Lee, Y. (2024). Comparative study of poverty dynamics and income structure: Pre and post COVID-19 impact on households with and without disabilities in South Korea. Disability and Health Journal, 17(2). SSCI.

• Hwang, H., & Park, H.* (2023). The relationships of financial literacy with both financial behavior and well-being: Selective meta-analyses of the literature. Journal of Consumer Affairs, 57(1), 222-244. SSCI.

• Jang, S., & Hwang, H.* (2023). Multilevel factors associated with obesity among South Korean adolescents before and during the COVID-19 pandemic. Childhood Obesity, 19(6), 417-422. SCIE.

• Hwang, H.*, & Yeo, H. (2022). Inconsistency between subjective propensity and practice of sustainable consumption: Impact of the consumers’ values-in-behavior and social participation. Sustainable Development, 30(6), 1796-1810. SSCI. 

• Hwang, H., & Nam, S. (2022). Multidimensional poverty among different age cohorts in South Korea. International Journal of Social Welfare, 31(4), 433-448. SSCI

• Jang, S., & Hwang, H.* (2022). Multi-level factors associated with handwashing among adolescents during the COVID-19 pandemic in South Korea. Asia-Pacific Journal of Public Health, 34(4), 450-452. SSCI.

• Hwang, H., & Nam, S. (2021). Social media use and subjective well-being among middle-aged consumers in Korea: mediation model of social capital moderated by disability. Journal of Consumer Affairs, 55(4), 1352-1372. SSCI. 

• Nam, S., & Hwang, H.* (2021). Consumers’ participation in information-related activities on social media. PLOS ONE, 16(4), 1-10. SCIE.

• Kim, K., & Hwang, H.* (2021). Consumer acceptance of product-service systems as alternative satisfiers of consumer needs for sustainable development. Sustainable Development, 29(5), 847-859. SSCI.

• Hwang, H., & Nam, S.* (2021). The influence of consumers knowledge on their responses to genetically modified foods. GM Crops & Food, 12(1), 146-57. SCIE. 

• Hwang, H., & Nam, S.* (2020). Differences in multidimensional poverty according to householders’ gender and age in South Korea. Applied Research in Quality of Life, 15(1), 147-165. SSCI. 

• Nam, S., & Hwang, H.* (2019). Consumers` needs for public education and corporate participation regarding child internet addiction: Based on the risk perception attitude framework. Journal of Consumer Affairs, 53(3), 1220-1233. SSCI. 

• Nam, S., & Hwang, H.* (2019). What makes consumers respond to creating shared value strategy? Considering consumers as stakeholders in sustainable development. Corporate Social Responsibility and Environmental Management,26(2), 388-395. SSCI. 

• Hwang, H. (2018). Do religion and religiosity affect consumers` intentions to adopt pro-environmental behaviours? International Journal of Consumer Studies, 42(6), 664-674. SSCI.

• Lee, S., Suk, J., Kim, M., & Hwang, H.* (2017). How does young women`s weight perception affect their nutrient intake?: Korean young women`s dietary consumption and nutritional deficiency. Health Care for Women International, 38(11), 1247-1260. SSCI.

• Hwang, H., & Nam, S.* (2017). The digital divide experienced by older consumers in smart environments. International Journal of Consumer Studies, 41(5), 501-508. SSCI. 

• Hwang, H., & Kim, K.* (2015). Social media as a tool for social movements: The effect of social media use and social capital on intention to participate in social movements. International Journal of Consumer Studies, 39(5), 478-488. SSCI.

• Hwang, H. (2015). Intention to use physical and psychological community care services: a comparison between young-old and older consumers in Korea. International Journal of Consumer Studies, 39(4), 335-342. SSCI.

KCI

• Lee, Y., Hwang, H.*, Li, X., Choi, H., Park, C., Chang, H., Kim, J., Pak, T. (2024). A Qualitative Study on Deprivation of Consumption Life: Focusing on a Concept and Subdimensions of Multidimensional Poverty. Journal of Consumer Studies, 35(3), 111-140. KCI.

• Park, C., Chang, H., Kim, J., Pak, T., Hwang, H. (2024). The association between poverty-related cumulative risk and suicidal behavior in early adulthood: Non-suicidal self-injury and acquired capability for suicide as sequential mediators. Korean Journal of Health Psychology, 29(4), 567-599. KCI.

• Park, C., Chang, H., Kim, J., Pak, T., & Hwang, H. (2023). The association between poverty-related cumulative risk and suicidal ideation among adolescents: Positive parenting behavior as a moderator. Korean Journal of Health Psychology, 28(5), 969-997. KCI.

• Yoo, J., Li, X., Hwang, H.* (2023). Analysis of online news and news comments on the regulation of disposable product use. Journal of Consumer Studies, 34(5), 1-28. KCI.

• Choi, S., Li, Xu., Kang, E., & Hwang, H.* (2023). Typology of digital information literacy among middle-aged and elderly consumers: Using latent class analysis (LCA). Journal of Consumer Studies, 34(4), 135-161. KCI.

• Kim, B., & Hwang, H.* (2023). Structure of social discussion related to serious accidents law: Focusing on Twitter and newspaper articles. The Journal of the Korea Contents Association, 23(2), 177-193. KCI.

• Park, Y., & Hwang, H.* (2023). The effect of consumption expression behavior through social media on sustainable consumption: Mediating effects of social connectedness. Human Ecology Research, 61(2), 247-262. KCI.

• Han, S., & Hwang, H.* (2023). Super App consumer categorization and difference on consumer satisfaction - Focusing on Naver App. Journal of Consumer Studies, 34(1), 177-200. KCI.

• Choi, S., & Hwang, H.* (2023). Study of consumer issues in international service transactions: Focusing on global OTA patforms. Journal of Consumer Policy Studies, 54(3), 81-119. KCI.

• Choi, S., Li, X., Hwang, H.* (2022). A Study on the Types of Consumer Issues in C2C Transactions: Using a Text Mining Approach. Journal of Consumption Culture, 25(4), 1-26. KCI.

• Lu, T., & Hwang, H.* (2022). Consumer protection behavior related to behavioral information of online behavioral advertising: Application of risk perception attitude model. Journal of Consumer Policy Studies, 53(1), 39-66. KCI. 

• Han, J., Li, X., & Hwang, H.* (2022). A study on the consumer boycott participation experience: Using text mining analysis and in-depth interview. The Journal of the Korea Contents Association, 22(2), 88-106. KCI.

• Li, X., Lim, H., Yeo, H., & Hwang, H.* (2021). Text mining of online news, social media, and consumer review on artificial intelligence service. Family and Environment Research, 59(1), 23-43. KCI.

• Hong, J., & Hwang, H.* (2020). The difference in consumers’ and company employees’ perceptions of consumer boycotts and analysis of the factors affecting boycott participation. Family and Environment Research, 58(4), 517-537. KCI.

• Kim, M., Li, X., & Hwang, H.* (2020). Research trends of consumer education using topic modeling. Journal of Consumer Policy Studies, 16(2), 83-115. KCI.

• Sun, W., Hwang, H.*, & Hong, J. (2020). Effect of consumption value of restaurant service on consumer satisfaction: Focusing on consumer experiences at a Chinese franchise restaurant. Family and Environment Research, 58(2), 177-186. KCI.

• Hwang, H. (2019). Consumers’ value-in-behavior and practice of pro-social consumption: Focused on moderating effect of social capital. The Journal of the Korea Contents Association, 19(9), 162-180. KCI.

• Hwang, H. (2018). Consumer Benefit and Intention to Participate in Creating Shared Value (CSV) Based on Consumer Perception. The Journal of the Korea Contents Association, 18(9), 1-13. KCI. 

• Park, H., Kim, K., & Hwang, H.* (2018). Consumer acceptance of product-service system. Journal of Consumer Studies, 29(2), 73-93. KCI.

• Hwang, H., Kim, J., & Kim, K.* (2018). Intention to participate in collaborative consumption as providers and users. The Journal of the Korea Contents Association, 18(3), 19-33. KCI. 

• Nam, S., & Hwang, H.* (2017). The multidimensional poverty of female-headed households: Focused on comparing with male-headed households. Journal of Consumer Studies, 28(1), 59-75. KCI.

• Hwang, H. (2016). Consumers’ smart media usage divides: Focusing on technology leapfrogging. Journal of Consumer Policy Studies, 12(2), 145-168. KCI.

• Lee, J., & Hwang, H.* (2016). Private educational expenditure according to purposes of private education and after school program participation. Journal of Families and Better Life, 34(2), 1-14. KCI. 

• Huh, K., Chun, K., Choi, B., & Hwang, H.* (2015). Consumers’ Perception of the Regulations on Industrial Products: Consumers’ Awareness, Expectation, and Recognized Necessity. Journal of Consumer Policy Studies, 11(3), 163-187. KCI 

• Hwang, H., & Cho, Y.* (2015). Consumer satisfaction of banking transaction factors and consumer complaint responses: Focused on the difference according to the satisfaction of provided information. Journal of Consumer Policy Studies, 11(1), 51-76. KCI.

• Park, Y., Lee, S.*, & Hwang, H. (2015). The effects of Food Choice Motivations and Market Conditions on Local Food Consumption. Journal of Consumer Policy Studies, 11(1), 121-146. KCI.

• Hwang, H., Wang, Y., & Kim, K.* (2014). Comparison of consumer empowerment index between Korean and Chinese young adult consumers. Journal of Consumer Policy Studies, 10(4), 1-29. KCI.

• Hwang, H., Zhan, J., & Kim, K.* (2014). How functional and psychological benefits influence on consumer satisfaction: Focusing on consumer satisfaction of Korean and Chinese iPad users. Journal of Consumer Policy Studies, 10(3), 83-107. KCI.

• Yoo, H., & Hwang, H.* (2014). Use pattern and safety pursuit behavior of consumers who using wet wipes for infants. Crisisonomy, 10(9), 49-73. KCI.

• Hwang, H., & Kim, K.* (2014). Effects of market maven tendency on consumption life satisfaction: Focusing on information search attitude and competency. Journal of Consumption Culture, 17(3), 41-61. KCI.

• Hwang, H., & Cho, Y.* (2013). Consumers’ usage type and use intention of credit card loan services: Focused on cash advance and revolving service. Journal of Consumer Policy Studies, 9(4), 135-158. KCI.

• Wu, M., Kim, K.*, & Hwang, H. (2013). Comparison of Korean and Chinese consumerism competency: Evaluation of consumers’ competency and the nations’ and corporations’ activities. Journal of Consumer Policy Studies, 9(3), 61-83. KCI.

• Li, L., Kim, K.*, & Hwang, H. (2013). A comparative study of on-line social commerce participation behavior of Korean and Chinese consumers. Korean Journal of Human Ecology, 22(1), 1-15. KCI.

• Hwang, H., Lee, K., & Kim, K.* (2013). A study of copyright recognition and consuming intention on digital cultural contents of Korean and Japanese consumers. Journal of Consumer Studies, 24(1), 273-296. KCI.

• Kim, I., Kim, K.*, & Hwang, H. (2012). The types of product customization and consumer benefits, Journal of Consumer Studies, 23(4), 337-366. KCI.

• Hwang, H., & Kim, K.* (2012). Consumer information competency of contemporary consumers: Effects on information search efficiency and effectiveness for purchase of electronic goods. Family and Environment Research, 50(6), 99-117. KCI.

• Hwang, H., & Kim, K.* (2012). Extraction and analysis of consumer needs by applying Generative Tools. Journal of Consumer Studies, 23(2), 165-205. KCI.

• Kim, K.*, & Hwang, H. (2011). Exploring dimensions of consumer needs by eliciting from different consumer life Spaces. Journal of ARAHE, 18(4), 135-144.

• Hwang, H., & Kim, K.* (2011). Comparative study of consumer needs research methods: In-depth interview and Generative Tools method. Journal of ARAHE, 17(3), 73-83.

• Kim, K., & Hwang, H.* (2009). The perception of consumer movement based on the expanded consumer roles in contemporary society: Development of scales for consumer roles and consumer movement. Journal of Consumer Studies, 20(4), 153-185. KCI.

• Nam, S., & Hwang, H.* (2009). The meaning of housing space for housewives: application of Q methodology. Journal of Consumer Studies, 20(3), 2145-241. KCI.

• Nam, S., Lee, E.*, & Hwang, H. (2009). Clothing buying model according to the adolescent consumers’ body image and self-esteem: Focused on absorption in mass media and perception of BMI differences. Journal of Consumption Culture, 12(1), 123-146. KCI.

• Cho, Y., & Hwang, H.* (2008). Consumers’ perceptions and expectations of bancassurance: The present issues and the fourth phase of extension policy. Korean Journal of Insurance, 81, 29-68. KCI.

• Nam, S., & Hwang, H.* (2007). Consumers' subjective evaluation of the benefits of on-line game: Application of Q methodology. Journal of Home Economics Education Research, 19(4), 119-135. KCI. 

Conference/Book Chapter

Published Conference Papers

• Kang, E., Choi, S., Li, X., & Hwang, H.* (2026). Exploring Factors Influencing Perceived Usefulness and Adoption Intention for Financial AI Services Across User Experience Levels. In: Stephanidis, C., Antona, M., Ntoa, S., Margetis, G., Salvendy, G. (eds) HCI International 2025 – Late Breaking Papers. HCII 2025. Communications in Computer and Information Science, vol 2772. Springer, Cham. SCOPUS.

• Kang, E., Choi, S., Li, X., & Hwang, H.* (2024). Unveiling digital literacy dynamics in social media usage patterns: Comparison of digital skill and critical information behavior. In: Stephanidis, C., Antona, M., Ntoa, S., Salvendy, G. (eds). Communications in Computer and Information Science, vol 2119. Springer, Cham. SCOPUS.

• Kang, E., Hwang, H.*, Li, X., Yoo, J., & Park, Y. (2023). The digital divide in the post-corona era: Focused on social participation. In: Arai, K. (eds) Advances in Information and Communication. FICC 2023. Lecture Notes in Networks and Systems, vol 651. Springer, Cham.SCOPUS.

• Yoo, J., Li, X., Ding, Y., Kang, E., Park, Y., & Hwang, H.* (2023). Consumer perception study on the search algorithm: Analysis of YouTube using text mining. In: Arai, K. (eds) Advances in Information and Communication. FICC 2023. Lecture Notes in Networks and Systems, vol 651. Springer, Cham. SCOPUS.

• Choi, S., Li, X., Yoo, J., & Hwang, H.* (2023). 5G based autonomous vehicle issue analysis: Text mining South Korean news data. In: Arai, K. (eds) Advances in Information and Communication. FICC 2023. Lecture Notes in Networks and Systems, vol 651. Springer, Cham.SCOPUS.

• Yoo, J., Li, X., Hwang, H.* (2023). Text mining analysis of user reviews of mobility service. In: Stephanidis, C., Antona, M., Ntoa, S., Salvendy, G. (eds) Communications in Computer and Information Science, vol 1835. Springer, Cham. SCOPUS.

• Han, S. & Hwang, H.* (2022). Analysis of news data on ‘Super App’ using topic modeling. In: Stephanidis, C., Antona, M., Ntoa, S., Salvendy, G. (eds). Communications in Computer and Information Science, vol 1655. Springer, Cham. SCOPUS.

•  Lee, Y., Li, X., & Hwang, H.* (2022). Understanding agendas of unmanned stores: The case of South Korea. In: Stephanidis, C., Antona, M., Ntoa, S., Salvendy, G. (eds). Communications in Computer and Information Science, vol 1654. Springer, Cham. SCOPUS.

• Li, X, Yoon, D., Ding, Y., Hwang, H.* (2022). Consumer Intention to Accept AI-Based Products and Services. In: Stephanidis, C., Antona, M., Ntoa, S., Salvendy, G. (eds). Communications in Computer and Information Science, vol 1655. Springer, Cham. SCOPUS.

• Kim, B., Li, X., Yoon, D., & Hwang, H.* (2022). How Are the Issues of Poverty Changing with COVID-19 in South Korea?. In: Arai, K. (eds) Advances in Information and Communication. FICC 2022. Lecture Notes in Networks and Systems, vol 439. Springer, Cham.SCOPUS.

• Li, X., Kim, B., Yoon, D., & Hwang, H.*(2022). Differences in Smartphone Overdependence by Type of Smartphone Usage: Decision Tree Analysis. In: Arai, K. (eds) Advances in Information and Communication. FICC 2022. Lecture Notes in Networks and Systems, vol 438. Springer, Cham. SCOPUS.

•  Yoon, D., Hwang, H.*, Pak, T., Kim, B., Li, X., & Lee, J. (2022). Fire Risk Prediction Using Building Information and Machine Learning Methods. In: Arai, K. (eds) Advances in Information and Communication. FICC 2022. Lecture Notes in Networks and Systems, 438. Springer, Cham. SCOPUS.

• Li, X., Yeo, H., & Hwang, H.* (2020). Detecting themes related to public concerns and consumer issues regarding personal mobility. In: Stephanidis, C., Antona, M. (eds) HCI International 2020 - Posters. HCII 2020. Communications in Computer and Information Science, 1224. Springer, Cham. SCOPUS.

• Hwang, H., Li, X., Xiang, M., & Kim, K.* (2020). Consumer experiences of the world’s first 5G network in South Korea. In: Stephanidis, C., Antona, M. (eds) HCI International 2020 - Posters. HCII 2020. Communications in Computer and Information Science, 1224. Springer, Cham. SCOPUS.

• Yang, Y., Hwang, H., Xiang, M., & Kim, K.* (2020). Latent profile analysis of Generation Z and Millennials by their smartphone usage pattern. In: Stephanidis, C., Antona, M. (eds) HCI International 2020 - Posters. HCII 2020. Communications in Computer and Information Science, 1226. Springer, Cham. SCOPUS.

• Hwang, H. (2020). Does social media close the political efficacy gap to participate in politics?. In: Stephanidis, C., Antona, M. (eds) HCI International 2020 - Posters. HCII 2020. Communications in Computer and Information Science, 1226. Springer, Cham. SCOPUS.

• Zhang, Y., Yeo, H., Li, X., & Hwang, H.* (2020). Consumer use pattern and evaluation of social media based consumer information source. In: Arai, K., Kapoor, S., Bhatia, R. (eds) Advances in Information and Communication. FICC 2020. Advances in Intelligent Systems and Computing, 1130. Springer, Cham. SCOPUS.

• Li, X., Yeo, H., Hwang, H.*, & Kim, K. (2020). 5G service and discourses on hyper-connected society in South Korea: Text mining of online news. In: Arai, K., Kapoor, S., Bhatia, R. (eds) Advances in Information and Communication. FICC 2020. Advances in Intelligent Systems and Computing, 1130. Springer, Cham. SCOPUS.

• Yang, Y., Suk, J., Kim, K.*, Hwang, H., Lim, H., & Xiang, M. (2020). A consumer-centric approach to understand user’s digital experiences. In: Ahram, T., Karwowski, W., Vergnano, A., Leali, F., Taiar, R. (eds) Intelligent Human Systems Integration 2020. IHSI 2020. Advances in Intelligent Systems and Computing, 1131. Springer, Cham. SCOPUS.

• Lim, H., Li, X., Yeo, H., & Hwang, H.* (2020). Semantic network analysis of Korean virtual assistants’ review data. In: Ahram, T., Karwowski, W., Vergnano, A., Leali, F., Taiar, R. (eds) Intelligent Human Systems Integration 2020. IHSI 2020. Advances in Intelligent Systems and Computing, 1131. Springer, Cham. SCOPUS.

• Hwang, H., Suk, J., Kim, K.*, Hong, J. (2018). How consumers perceive home IoT services for control, saving, and security. In: Yamamoto, S., Mori, H. (eds) Human Interface and the Management of Information. Information in Applications and Services. HIMI 2018. Lecture Notes in Computer Science, 10905. Springer, Cham. SCOPUS.

• Jeong, Y., Suk, J., Hong, J., Kim, D., Kim, K.O., Hwang, H.*(2018). Text mining of online news and social data about chatbot service. In: Stephanidis, C. (eds) HCI International 2018 – Posters' Extended Abstracts. HCI 2018. Communications in Computer and Information Science, vol 850. Springer, Cham. SCOPUS.

• Hong, J., Suk, J., Hwang, H.*, Kim, D., Kim, K., Jeong, Y. (2018). Text mining analysis of online consumer reviews on home IoT services. In: Stephanidis, C. (eds) HCI International 2018 – Posters' Extended Abstracts. HCI 2018. Communications in Computer and Information Science, vol 850. Springer, Cham. SCOPUS.

• Kim, D., Hong, J., Jeong, Y., Suk, J., Kim, K., Hwang, H.* (2018). Opinion mining on internet primary bank with online news and social data. In: Stephanidis, C. (eds) HCI International 2018 – Posters' Extended Abstracts. HCI 2018. Communications in Computer and Information Science, vol 852. Springer, Cham. SCOPUS.

Presentations (selected)

• Lee, Y., Hwang, H., Pak, T., Li, X., Choe, H., Chang, H., & Kim, J. (2025). Deprivation within affluence: A systematic review of multidimensional poverty in developed economies. American Council on Consumer Interests 2025. Pittsburgh, PA.

• Choi, S., Hwang, H., Lee, Y., Li, X., Cho, S., Chang, H., Pak, T., Kim, J. (2025). Multidimensional deprivation and aging: A cross-national study of older populations in South Korea and the United States. American Council on Consumer Interests 2025. Pittsburgh, PA.

• Park, C., Chang, H., Kim, J., Pak, T., & Hwang, H. (2025). Multidimensional poverty and depressive symptoms: Comparing alternative approaches of composing multidimensional poverty index and network analysis. American Council on Consumer Interests 2025. Pittsburgh, PA.

• Choi, S., Lee, Y., Hwang, H., Cho, S., Chang, H., Kim, J., & Pak, T. (2024). Digital maladjustment and mental health: the mediating role of social relationships. American Council on Consumer Interests 2024. Milwaukee, WI.

• Yoo, K., Park, K., Chang, H., & Hwang, H. (2024). Patterns of problematic smartphone and game use among adolescents: A latent profile analysis. American Psychological Association (APA) 2024. Seattle, WA.

• Yoon, J., Han, S., Lee, Y., & Hwang, H. (2022). Text mining analysis of ESG management reports in South Korea: Comparison with UN-SDGs. Korean Consumption Culture Association, Virtual Conference. 

• Choi, S., Li, X., & Hwang, H. (2022). Consumer problems in C2C platform: Using text mining techniques. Korean Consumption Culture Association, Virtual Conference.

• Li, X., Yoo, J., Jung, W., & Hwang, H. (2022). Effect of perception of intelligent information society and self-efficacy on intention to accept artificial intelligence technology. Korean Consumption Culture Association, Virtual Conference.

• Yeo, H., & Hwang, H. (2021). Ethical consumption behavior based on knowledge and perceived importance of ethical consumption. Korean Society of Consumer Policy and Education, Virtual Conference.

• Li, X., Yoon, D., & Hwang, H. (2021). Exploring consumer deprivations before and after COVID-19. Korean Society of Consumer Policy and Education, Virtual Conference.

• Han, J., Li, X., & Hwang, H. (2021). Phenomenological approach and text mining on the experience of boycott participation. Korean Society of Consumer Policy and Education, Virtual Conference.

• Hwang, H., Park, H., & Han, S. (2020). A meta-analytic study of the relationships between financial literacy and both financial behavior and well-being. 78th Convention of International Council of Psychologists, Virtual Conference.

• Li, X., Lim, H., & Hwang, H. (2019). Daily life with “Clova” smart speaker. International Conference on Human-Computer Interaction. Spain.

• Lim, H., Hwang, H., Kim, K., & Yang, Y. (2019). How should “AI speakers” touch consumer hearts? Text mining of mass media about AI speakers. International Conference on Human-Computer Interaction. Spain.

• Yeo, H., Li, X., Lim, H., & Hwang, H. (2019). Consumer review network analysis of AI speakers. Korean Home Economics Association.Seoul.

• Hong, J., & Hwang, H. (2019). Awareness and consumer participation behavior of consumers and business workers on the consumer boycott. Korean Home Economics Association. Seoul.

• Lim, H., Li, X., Yeo, H., & Hwang, H. (2019). Social media analysis and review text mining for artificial intelligence services. Korean Home Economics Association. Seoul.

• Hong, J., Lim, H., & Hwang, H. (2018). Consumer support or disapproval of companies - social media text analysis. 9th International Conference on Internet Technologies & Society. Hong Kong.

• Tan, F., Hwang, H., Lim, H., Park, J., & Hong, J. (2018). Continuous use intention of mobile payment – comparison of Alipay and WeChat pay. 9th International Conference on Internet Technologies & Society. Hong Kong.

• Hong, J., Kim, K., & Hwang, H. (2018). Online text analytics for home IoT services. Korean Consumption Culture Association, Seoul.

• Suk, J., Hong, J., Kim, K., & Hwang, H. (2018). Consumer cost-benefit perception of home IoT services. Korean Consumption Culture Association, Seoul.

• Kim, K., Suk, J., Hong, J., & Hwang, H. (2018). Effect of consumer cost-benefit perception of home IoT service on intention to use: Focusing on the moderating effect of promotion conditions. Korean Home Economics Association. Seoul.

• Tan, F., Lim, H., Hong, J., Park, J., & Hwang, H. (2018). A study on consumer satisfaction of mobile payment service. Korean Home Economics Association. Seoul.

• Sun, W., Hong, J., & Hwang, H. (2018). The Effect of Consumption Value of Core Service of Dining Service on Consumer Satisfaction. Korean Home Economics Association. Seoul.

• Hong, J., Hwang, H., Bang, J., & Woo, H. (2016). A study on consumer relational benefit perception and satisfaction. Korean Consumption Culture Association, Seoul.

• Lee, S., & Hwang, H. (2015). The effects of socio-economic status and health behaviors on health-related quality of life in Korea. American Council on Consumer Interests. Tampa, FL.

• Lee, S., Suk, J., Kim, M., & Hwang, H. (2015). What drives dietary consumption: The incongruence in perceived weight and BMI of Korean women consumers. American Council on Consumer Interests. Tampa, FL.

• Huh, K., Hwang, H., Chun, K., & Choi, B. (2015). Industrial Products Regulation and Consumer Issues. Korean Society of Consumer Policy and Education, Seoul.

• Noh, Y., Hwang, H., & Lee, B. (2015). How do consumers perceive CSR? Korean Society for Consumer and Advertising Psychology, Seoul. 

• Lee, S., Hwang, H., Park, Y., & Ha, J. (2015). Consumer confidence and anxiety in food additives. Korean Society of Consumer Studies, Seoul.

• Yoo, H., & Hwang, H. (2014). Consumer usage and safety consciousness of chemical household products: Focusing on wet wipes for infants. American Council on Consumer Interests, Milwaukee, WI.

• Kim, K., & Hwang, H. (2011). Exploring consumer needs with Lewin's life space perspective. International Conference on Engineering Design, Copenhagen, Denmark.

• Hwang, H., & Kim, K. (2010). User research methods: Distinctive need expressions from an in-depth interview and a Generative method. International Conference on Design and Emotion, Chicago, IL.

• Kim, K., & Hwang, H. (2009). An experimental application of Generative Tools to consumers’ latent needs. Asian Regional Association for Home Economics, Pune, India.

Books & Reports

• Choi, H., Cha, T., Choi, J., Kim, J., Lee, J., & Hwang, H. (2022). Social Sciences in the Era of Transformation and Transition. Sungkyunkwan University Press.

• Kim, K., Kim, R., Lee, S., & Hwang, H. (2015). Consumer Information in the Hyperconnected Society. Sigma Press.