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Welcome to our design process—a roadmap to transforming concepts into captivating brand identities. As the backbone of successful branding, each step offers structure and creativity. From ideation to execution, our process ensures cohesion and memorability. Explore how we turn ideas into impactful visuals, whether you're a seasoned designer or a budding creative.
1. Research Stage
1.1 Brand Story Telling:
Creating a series of plot points to build an emotional connection between a brand and its target audience. A brand story is a summary of your company's history, mission, purpose, and values, with a narrative structure that brings it to life.
1.2 Brainstorm:
Overviewing projects to pick up insights and discussing new ideas or suggestions to solve the design brief. Creative brainstorming is a technique that can help you generate and evaluate ideas for your brand experience.
1.3 Naming Brand:
After brainstorming, we'll carefully select the brand name, which is the starting point for our entire design journey. Choosing a name that reflects the industry or essence of the brand is crucial, as it shapes consumers' initial impressions and aids in brand recall. Additionally, the name serves as a powerful communicator, conveying the brand's message and evoking emotions.
Fun fact: Interestingly, in some Eastern cultures, people consult "Ba Zi - 八字", which means eight characters in Chinese, to ensure the brand's success and prosperity, adding an intriguing dimension to the process.
2. Design Stage
Brainstorm Visuals:
Associate key brand personality traits with visual concepts.
Begin with verbal associations and progress to more concrete visual representations.
Design the Individual Elements:
Ensure elements express the brand's unique identity, mission, and vision.
Aim for simplicity, memorability, and harmony.
Create the Brand Guideline:
Compile guidelines for maintaining consistency in brand communication.
Essential for avoiding mixed messages and ensuring brand coherence.
Design Elements in Practice:
Apply design decisions to various brand materials and platforms.
Includes website design, packaging, business cards, and more.
Tailored to the brand's specific needs and objectives.
3. Application Stage
The final stage of the design process involves implementing the created design into various brand elements, such as company packaging, uniforms, office accessories, signboards, and more.
This stage is crucial as it brings the design to life and ensures consistency across all touchpoints of the brand. By applying the design to physical and digital assets, the brand identity is reinforced, and customers can easily recognize and engage with the brand.
Additionally, this stage may involve the creation of digital guidebooks or style guides to provide clear instructions on how to use and maintain the brand identity across different platforms and materials.
Below are some applications of design in packaging, products, or even store decoration.
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