CIS Brand Guidelines

Let's explore some CIS Brand Guidelines!

Step into the world of brand identity design with our curated collection of CIS guidelines from many industries. These case studies offer insights into how brands have successfully crafted their identities to connect with their target audiences and achieve their business goals. Each case study provides a unique glimpse into the strategies, challenges, and creative solutions behind building a memorable brand. Whether you're a designer seeking inspiration or a business owner looking to elevate your brand, let these case studies inspire and inform your journey toward crafting a distinctive and unforgettable brand identity.

Brand Guidelines Of Beverage Industry

Coca-Cola

1. The Corporate Identity System (CIS) of Coca-Cola is a timeless example of effective brand design.

⭐️ Iconic red and white color scheme, classic typography, and globally recognized logo=> exude familiarity, trust, and authenticity.

⭐️ Consistency: presenting its identity across various touchpoints, from packaging to advertising, reinforces its strong brand presence and resonates with consumers worldwide.

=> Ability to adapt and remain relevant in an ever-changing market, making it a standout success story in the world of branding.

Starbucks

2. Starbucks' Corporate Identity System (CIS) is a masterclass in creating a functional yet expressive brand experience.

⭐️ With its recognizable logo and green color scheme, Starbucks keeps its brand consistent across the globe. Their seasonal themes add a fun twist while sticking to their brand identity.

⭐️ The creative illustrations on merchandise make their products even more appealing and engaging with customers.

OATSIDE

3. OATSIDE - an oat milk brand that charms with its colorful visual identity and community-based initiatives.

⭐️ The brand identity of OATSIDE is captivating, featuring lively illustrations on its packaging that set it apart from competitors.

⭐️ The colorful and playful OATSIDE cartoon universe, centered around a bear mascot named Bear, adds a fun element to the brand. This vibrant depiction of life with OATSIDE creates a distinct tone that resonates with customers.

Louisa

4. Louisa - a successful case study of re-branding CIS leading the brand to become an excellent coffee shop in Taiwan.

⭐️ Louisa symbolizes Earth's mother to represent the best coffee beans that could be fertilized. In 2018, DDG encouraged Louisa to adopt a simplified yet sophisticated identity to make a profound impact in the Taiwan market.

⭐️ The minimalist identity with the brand color, orange, leaves a good impression on customers' minds.

Milksha

5. Milksha - a simple yet impactful brand identity from a Taiwan milk shop

⭐️ To explore the global market, Milkshop improves its brand image to enhance its identification.

⭐️ The logo uses an icon design to describe the freshness of their drink since it goes straight from the farm to the shop. The icon as well as the typography give a warm feeling and image for the brand.

Brand Guidelines Of Other Industries