Ironbridge Museums welcomed Chuck the Eco Duck in order to help youngsters learn about helping the environment.

Ironbridge is known as the birthplace of the Industrial Revolution, and the aim is to make the valley one of the greenest inhabited World Heritage Sites on earth.

The museum has introduced the new environmentally friendly character, Chuck the Eco Duck, to Enginuity, in the Design and Technology centre.

A new photo story was commissioned,”Chuck and the Big Bridge”, about Chuck and his friends on their first visit to Ironbridge and shows children all the fascinating sites and museums around the valley.

The story coincided with the opening of a new soft play area in Enginuity which features Chuck and all his friends.

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