Wang Jiaqian, Chuang Wei (2025), Does Featuring People with Disabilities Help or Hurt Fashion Marketing Effectiveness?, Journal of Marketing Research, 62 (4), 582-600.
Wei Chuang, Maggie Wenjing Liu, Iris Hung (2025), The color gradation effect: How boundlessness shapes brand attribute judgments. International Journal of Research in Marketing, doi: 10.1016/j.ijresmar.2025.02.004
Wei, Chuang, Li Peng, and Qichao Zhu (2025), Which Source is More Morally Negative? The Effect of Plagiarism From AI Versus Human on Consumer Immoral Judgments, Psychology & Marketing, 42(10), 2685-2697.
Zhan, Baoqiang, Yongli Li, Chuang Wei, Chong Wu, and Eric WT Ngai (2024). “Evaluating the Impact of Complaints on Firms’ Idiosyncratic Risk: The Roles of Valance and Channel,” IEEE Transactions on Engineering Management, 71, 15333-48.
Li Yongli, Chao Liu, Chuang Wei, Xiaochen Ma (2024), Referral strategy based on social network incentive, IEEE Transactions on Computational Social Systems, 11 (1), 683-96.
Liu Wenjing Maggie, Chuang Wei, Lu Yang, and Hean Tat Keh (2022), Feeling lucky: How framing the target product as free gift enhances purchase intention, International Journal of Research in Marketing, 39(2), 349-63.
Wei, Chuang, Zhaoji Yu, and Yongli Li (2021), Empathy impairs virtue: The influence of empathy and vulnerability on charitable giving, Internet Research, 31 (5), 1803-22.
Wei, Chuang, Maggie Wenjing Liu, and Hean Tat Keh (2020), The Road to Consumer Forgiveness is Paved with Money or Apology? The Roles of Empathy and Power in Service Recovery, Journal of Business Research, 118(9), 321-34.
Li, Yongli, Sihan Li, Chuang Wei, and Jiaming Liu (2020), How students’ friendship network affects their GPA ranking: A data-driven approach linking friendship with daily behavior, Information Technology & People, 33 (2), 535-53.