Objective: 

Launch Geledx+, a copy trading feature on Bursa+, and drive qualified leads for user acquisition.

Campaign Type: Digital Launch
Focus: Lead Generation & Platform Adoption

Strategy: 

Position Geledx+ as an accessible entry point into trading by simplifying the concept of copy trading and highlighting ease, credibility, and potential returns.

The campaign focused on:

1. Clear value communication

2. Educational digital content

3. Strong call-to-action for sign-ups

Execution: 

1. Digital-first rollout

2. Educational messaging around copy trading

3. Lead capture funnel integration

4. Performance tracking & optimization