Objectives: 

Launch Absa Pay in collaboration with Visa and drive awareness of its new tap-to-pay feature.

Duration: 1 Month
Platform Focus: Instagram and Tiktok
Influencers: 3

Strategy: 

Bring the product to life through experience first, education second.

1. Launch Event – Curated influencer attendance to capture real-time experience.

2. Product Demonstration – Post-event content showing how simple and seamless the tap-to-pay feature works.

Execution: 

1. Physical launch event

2. 3 invited influencers

3. Real-time event coverage

4. 1 follow-up educational post per influencer