Consulting

• Consulting on responsible behavioural design in digital media and apps, as well as on implementing informed consents to such design

• Providing tools that assist the application of responsible behavioural design

• Collaborating to run and where required to publish A/B-tesing, user profiling surveys, open innovation and other studies

• Improving the software development process in order to increase quality assurance in line with responsible behavioural design

• Raising awareness for the importance and added-value in teams and the management

• Advising alternative business models that put the user into the centre of the responsible behavioural design

• Aiding self-certification of responsible & trustworthy digital media and apps

Ethical, responsible, trustworthy behavioural design means that (based on Fogg, 1998, Persuasive computers: perspectives and research directions. Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI’ 98). ACM Press/Addison-Wesley Publishing Co., USA, 225-232.):

(1) Software engineers are aware of the consequences, backfiring potentials, and risks of the applied behavioural design elements and test their effects thoroughly.

For example, fun nudges and gamification enhance playful, risk taking, neglecting, dulling, and addictive behaviours.

(2) Users get informed and educated about the applied behavioural design as well as its risks, such as losing money, privacy, or freedom.

(3) Users get the chance to make adjustments and alternative choices, or to protect themselves from unwanted behavioural design. 

For my counselling, feel free to reach out by e-mail:

dr(dot)chris(dot)timko(at)gmail(dot)com