Consulting

Responsible Behavioural Design in Digital Media and Apps

My offer to software developer teams:

Consulting on responsible behavioural design in digital media and apps, as well as the implementation of informed consent for such designs
Providing tools that assist the application of responsible behavioural design
Collaborating to run, and where required, to publish A/B-tesing, user profiling surveys, open innovation and other studies
Improving the software development process in order to increase quality assurance in line with responsible behavioural design
Raising awareness for the importance and added-value in teams and the management
Advising alternative business models that put the user into the centre of the responsible behavioural design
Aiding self-certification of responsible & trustworthy digital media and apps

Your advantage:

Knowing about responsible behavioural design and how to implement it
Accessing useful tools
Pioneering innovation by well-grounded open-access studies
Outperforming others by unique features like a responsible development process and quality assurance
Attracting talents into your teams and the management
Maintaining competitive advantage by relative independence and user-centring
Shaping a better future by certified responsibility & trustworthiness

Responsible Behavioural Design:

Behavioural design is a design framework for programming (i.e. intentionally and systematically changing) human behaviour through hardly avoidable modifications of the physical and digital environment (Combs & Brown, 2018, Digital behavioral design, Venice Beach, CA: Boundless Mind.).

For example, ‘praise’ is a reward technique, in practice often implemented as an encouraging statement or emoji, with the purpose of reinforcing a specific behaviour and creating a new habit.

Ethical, responsible, trustworthy behavioural design means that (based on Fogg, 1998, Persuasive computers: perspectives and research directions. Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI’ 98). ACM Press/Addison-Wesley Publishing Co., USA, 225-232.):

(1) Software engineers are aware of the consequences, backfiring potentials, and risks of the applied behavioural design elements and test their effects thoroughly.

For example, fun nudges and gamification enhance playful, risk taking, neglecting, dulling, and addictive behaviours.

(2) Users get informed and educated about the applied behavioural design as well as its risks, such as losing money, privacy, or freedom.

(3) Users get the chance to make adjustments and alternative choices, or to protect themselves from unwanted behavioural design.

Contact:

For my counselling, feel free to reach out by e-mail:

dr(dot)chris(dot)timko(at)gmail(dot)com

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