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This section presents an overview of the Portuguese footwear market, using available data from 2020 and 2024 to illustrate brand distribution, market share, and structural trends. By analyzing its value in euros and volume in units, we aim to understand the scale and economic relevance of the sector.
Children's Footwear market dimension in value.
The bar chart shows the value of children’s footwear sales in EUR million from 2019 to 2024. The vertical axis represents sales value in euros, while the horizontal axis displays the years.
In 2019, sales stand at approximately €220.7 million, indicating a strong market position. This is followed by a notable decline in 2020 to about €160.5 million, reflecting a significant downturn. In 2021, the market begins to recover, with sales increasing to around €181.4 million.
The upward trend continues into 2022, where sales rise sharply to €231.2 million. The peak occurs in 2023 at approximately €234.5 million, marking the highest value in the period. In 2024, sales slightly decrease to about €225.8 million, though they remain well above earlier years.
Children's Footwear market dimension in units.
The bar chart presents the trend in children’s footwear figures over the period from 2019 to 2024. The vertical axis represents the value of children’s footwear (units not specified), while the horizontal axis shows the years.
In 2019, the value is the highest at approximately 9,940.8, indicating strong performance. This is followed by a sharp decline in 2020 to about 7,475.5, likely reflecting disruptions during that year. In 2021, the figure recovers to around 8,292.4, showing a gradual rebound.
The value peaks again in 2022 at roughly 9,811.5, nearly reaching the 2019 level. However, a slight downward trend appears afterward, with 9,430.8 in 2023 and 9,135.2 in 2024.
GRAPH 2. Children's Footwear market dimension in unitsduring the period from 2019 to 2024Source: Euromonitor
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