Embedded Files
Main NBO competitors in 2024
In 2024, the leading NBO competitors are Nike Retail BV (9.3%), Soprope/Seaside (7.3%), ITX Portugal (Inditex) (6.3%), adidas Portugal (6.0%), and Modalfa (MO) (4.2%), followed by Puma Iberia (3.5%), Erich Brodheim (3.0%), Bedivar (2.4%), Shein (2.1%), and Primark (2.0%), while “Others” represent 39.3%, showing a highly fragmented market.
While Nike leads, the top 5 companies only sum to 33.1%, and the long tail is huge. That fragmentation usually means retailers and brand portfolios matter a lot: big players win share through distribution, promo intensity, and omnichannel reach, while independents survive by niche positioning, local convenience, or aggressive price points.
NBO company shares of footwear: % Value for 2020
In 2020, the Portuguese footwear market was notably fragmented, with Nike Retail BV leading at 10.5%, Sopropé and Adidas tied at 6%, and a substantial 37.5% attributed to "Others," indicating a diverse landscape of smaller brands and retailers.
This suggests that while global giants like Nike, adidas, and Puma maintain strong brand recognition, local players and private labels—such as Sopropré and Modalfa—play a significant role in shaping consumer choices, reflecting a balance between international influence and domestic retail strength.
NBO company shares of footwear: % Value in 2024
In 2024, we see that Nike lost significant market share, with Sopropé growing to 7.3% and Itx Portugal surpassing Adidas, with 6.3%. Also, other small retailers now have 39.3% market share, compared to previous 37.5%.
This only confirms the trend of smaller brands and local brands are growing stronger every year, with people choosing them over expensive branded shoes from Nike or other big brands.
Page updated
Google Sites
Report abuse