In the Marketing Management Pathway at Collins Hill High School, students learn how marketing satisfies consumer and business wants and needs related to goods and services. Gain an understanding of basic concepts, careers, and the trends in social media and digital marketing while learning about marketing’s role in the economy.
The Marketing Management program runs co-curricular with the career and technical student organization, DECA. The third-level course, Marketing Management, runs the school-based enterprise and retail operations, The Eagle's Nest. The Eagle's Nest has been awarded and recognized as a DECA Certified Gold School-Based Enterprise for the 4th year in a row.