As horizontal B2B models have matured, they have created new digital value networks that promise productivity and growth. B2B business models eliminate traditional business hurdles related to negotiations, collaborations,etc and offer a digital chemical marketplaces that promises fast track growth and productivity. Here are 5 reasons why chemical businesses of all type and size must embrace online chemical B2B marketplaces.
1. For Stability
The chemical marketplace is driven primarily by crude oil prices and as such business landscape can be very unpredictable. Online marketplaces help buyers and sellers to identify and adapt to complex market needs faster. It offers greater stability and safety as compared to traditional business models.
2. Information-Driven
Online marketplaces effectively streamline the complex market functionalities for a data-centric business model. This makes for one-touch access to key information like import/export data, product details, company financial statements, etc. By being data-driven online B2B chemical marketplaces offer accountability and transparency that chemical buyers and sellers desire.
3. Improved Sales
With digital mobility, chemical players can make business decisions that are backed by insights. This transpires into improved sales through stronger collaborations, new opportunities, etc.
4. Improved Efficiency
Online chemical marketplaces act as an important source of news and information on a range of topics related to the industry. Chemical buyers and suppliers can stay informed and introduce greater efficiency across business domains like safety, packaging, technology, shipment, import-export of chemicals, etc. Furthermore, these marketplaces also help bridge the technology gap that till date remains one of the primary pain points of the industry.
5. Offset Product Commoditization
Last but not least, the various segmentation and harsher external factors have forced the chemical industry strongly into a highly commoditized landscape. This coupled with the strong competition makes it very difficult for new and small players to compete with established margins. With online B2B marketplaces offer chemical buyers and suppliers have a low-cost sales channel that gives them the ability to compete on price as well as improve profit margins.
Online chemical marketplaces are ideal for buyers and suppliers to align and adapt to ever-changing market realities. This is particularly true for India chemical participants who for long have desired a solution that eliminates traditional complexities for purchasing excellence.