4 Things To Keep In Mind While Using a B2B Platform For Chemical Business

Here are a few fundamental features that you must look for in any B2B platform for chemicals:

1. Accredited Vendor Options

A supplier accreditation ensures that chemical suppliers on the specific platforms meet all standards and criteria required to conduct chemical business online. Vendor/Supplier accreditation plays a key role in establishing strategic and long-term business relationships. Further, it is also an assurance of best business practices, fair marketplace terms and regulations, best quality chemicals, and lots more.

2. Customer Segmentation

Unlike B2C customers, B2B customers make bulk purchases and they expect benefits in pricing, shipment, etc. The best B2B platforms make it easier for business owners to create specific customer groups and deliver a unique and pleasant shopping experience. One must be able to segment customers based on their purchase volume, order frequency, payment mode, etc.

3. Easy Reorder

When it comes to repeat orders, no one likes to go through the entire buying process again. Rather, a one-click reorder feature is exactly what loyal customers look for when buying chemicals online. The best B2B platform for chemicals has easy to use dashboards where buyers can easily access their purchase history and repeat orders from the purchase-history page itself.

4. Flexibility in Payments

Last but not least, not all B2B clients prefer online payment. There could be some who prefer offline payment modes like Corporate Accounts, Cheques, Purchase Orders, etc. Hence, flexible payment options must be on offer to accommodate fluctuating client preferences.

Success in B2B platforms is as much about client relationships as it is about how conveniently one can make a purchase. No two clients are the same in a B2B business. While one might desire lightning fast shipment, the other client may desire pricing benefits on bulk orders. Again some may desire time-levy in payments.