Customer service has undergone a remarkable transformation over the last decade. It has evolved from conventional methods, to a domain shaped by automation and cutting-edge AI technologies. A complete reimagination has been observed in how customer interactions are managed and optimized. Today Conversational marketing platforms like Chatlayer are used by businesses of multiple types and sizes, to have authentic, valuable interactions with the customers. Conversational AI and quick-deploy intelligent chatbots of Chatlayer help drive efficiency, and take customer experience to the next level.

When using Chatlayer's Conversational AI, you need to prioritize the following features to meet the evolving customer needs:

·         User intent recognition: This involves the ability to accurately understand and respond to what users mean, not only what they say.

·         Contextual awareness: Conversational chatbot should maintain the context of a conversation in order to have coherent and logical interactions with the customers.

·         Multilingual Support: This feature is vital for companies catering to a diverse customer base or operating in multiple regions.

·         Analytics and reporting: Tools should be available to track engagement, analyse customer interactions, and refine AI responses based on the basis of data.

Conversational AI goes beyond simply programming a computer to respond to messages. Rather, it puts emphasis on developing a system that is able to seamlessly understand, process, and respond to human language in a manner that is both effective and natural.  There are two fundamental technologies at the core of conversational AI, Natural Language Processing (NLP) and Machine Learning (ML). NLP empowers the system to comprehend human language by breaking down and analysing user input, grasping intentions, and extracting vital information. Best chatbot platform additionally uses ML to learn from previous interactions and enhance its performance over time. By scrutinizing data and outcomes, ML algorithms assist the AI in delivering better responses to inquiries, anticipating user needs, and customizing conversations.