Chaparral CTE Business, Marketing, and Finance Courses

What is CTE?

Career and Technical Education (CTE)

An instructional program that is delivered through comprehensive programs of study to help students succeed in education and careers. CTE prepares students to be college- and career-ready by providing core academic skills, employability skills, and technical, job-specific skills. 

CTE Business & Marketing Essentials

Credit: 1.0 Practical Arts credit 

Grades: 9, 10, 11, 12

Expense: $ 30-course fee and $35 annual DECA membership dues*

Introduces the application of fundamental business principles to local, national, and international forums. This course examines the relationship of economic systems, governance, regulations, and law upon business operations. It surveys the concepts of career development, business ownership, finance and accounting, economics, marketing, management, operations, human resources, regulations, and business ethics. 

CTE Principles of Advertising

Credit: 0.5 Practical Arts credit

Grades: 11, 12

Expense: $35 annual DECA membership dues*

Examines the principles and practices of advertising and its relationship to business in order to promote a business or organization. Areas of major emphasis include advertising principles, strategies, media, copy and layout, and ethical considerations.

CTE Event Marketing & Communications (Aka Sports Marketing)

Credit: 0.5 Practical Arts credit

Grades: 11, 12

Prerequisite: CTE Business & Marketing Essentials

Expense: $35 annual DECA membership dues*

Presents the analysis of theoretical marketing processes and the strategies of product development, pricing, promotion, and distribution, and their applications to businesses and the individual consumer.

CTE Personal Finance

Credit: 0.5 Practical Arts credit

Grades: 10, 11, 12

Surveys the basic personal finance needs of most individuals and introduces the personal finance tools useful in planning and instituting a successful personal financial philosophy. The course emphasizes the basics of budgeting, buying, saving, borrowing, career planning, investing, retirement planning, estate planning, insurance, and income taxes.

CTE Entrepreneurship

Credit: 0.5 Practical Arts credit

Grade: 11, 12

Prerequisites: Marketing with teacher recommendation

Expense: $30-course fee and $35 annual DECA membership dues*

Students in this course will demonstrate the culmination of learning within the business program. During this course, students will demonstrate their understanding of business and management in a variety of simulated scenarios applying theories, concepts, and problem-solving. Students will complete a capstone project that will demonstrate their understanding of fundamental business concepts including Accounting, Business Law, Ethics, Entrepreneurship, Computer Information Systems, Finance, Human Resources, Management, Marketing, Operations, Project Management, Risk Management, and Strategic Planning. The course covers the major aspects of small business management to enable the entrepreneur to successfully start a business. 

CTE BAM Leadership (aka Officer Class)

Credit: 1.0 Practical Arts credit

Grades: 11, 12

Prerequisites: CTE Business, Finance, or Marketing class and teacher approval

Expense: $35 annual DECA membership dues*

This course is both academic and practical in nature and will teach the philosophical and historical background of leadership while also allowing students to work on leadership projects simultaneously analyzing their efforts in order to learn about leadership theory in relevant, practical settings. The course will also provide students with contact with various community leaders to provide contemporary perspectives on leadership theory. Membership in DECA is mandatory for all CTE BAM Leadership students.

CTE SBE Retail

Credit: 1.0 Practical Arts credit

Grades: 10. 11, 12

Expense: $30 course fee, per term

Perquisites: Application and teacher approval

This is a yearlong course. This course is an entrepreneurial operation in a school setting that provides goods/services to meet the needs of a market. Students will learn hands-on retail procedures including customer service, advertising, sales, merchandising, and math.

*Please Note: the $35 annual DECA membership dues only need to be paid once per student in a marketing course, per year.